https://getmecliffmccloe.com/the-lengths-i-will-go-to daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/92f76343-eff0-4ac7-a807-57dba02c70a9/The-lengths-i-will-go-to-blog.png https://getmecliffmccloe.com/the-lengths-i-will-go-to/how-i-went-from-junior-copywriter-to-ceo-in-one-day monthly 0.5 2023-12-22 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/038b664b-2ec4-4d2c-89d2-9f94605fda8d/Cliff+is+in+charge+collage.png The lengths I will go to - From Junior Copywriter to CEO in one day - The revolution of the people People got on board quick. Our technical delivery manager walked all the way to McDonald’s to get me all the dipping sauces I requested (Naturally, I named him Executive Producer of Dipping Sauces on the spot.) Several designers contributed photoshopped photos of me for the blog. Our newly appointed Mayor of Funkytown even created a Funkytown iTunes playlist to share with the whole team. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/cd7ae3b2-9e11-49d3-8bac-5208d264c29a/Cliff+is+in+charge+end+of+the+day.jpg The lengths I will go to - From Junior Copywriter to CEO in one day - Every good thing comes to an end. When the senior leadership team returned, I reluctantly gave up my post. (It’s weird how your whole life can just fit into a single box.) But I learned that if you have an old-fashioned cigarette holder, a half a thimbleful of implicit permission, five feet and eleven inches of questionable management skills, and an audience who’s ready to play, you can do anything. I sure did. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/444801e6-8a4c-46b5-ad3c-b16bb7d900ff/Cliff+is+in+charge+initial+email.png The lengths I will go to - From Junior Copywriter to CEO in one day - It all started blandly enough. It was just an ordinary January Tuesday. Late in the afternoon, Lisa Illingworth, the People Development Director at The Garrigan Lyman Group, sent out this email about an off-site senior leadership meeting. I was kind of the office goober, so putting me in charge was just a funny joke, right? https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/7bb53008-29eb-46ea-b359-657e256f49a3/Cliff+is+in+charge+Levi+Koi+Results.png The lengths I will go to - From Junior Copywriter to CEO in one day - One of our project managers took the bull by the horns and sent me this message: Cliff, There has been one issue that I've tirelessly worked on over the past month and I believe you are The Decider that can make this happen. Since Kristin Lovelady has moved headquarters to the westward window of the 4th floor, there has since been a sitting area installed in the place of her desk. I've grown quite fond of this area, picking up after it, inviting guests to sit in these lovely corridors, and so forth. This lounge area has since been known as " The L.K. Lounge". In your day of power, I would be greatly honored if the official name could be instated as "The L.K. Lounge" and booked as a resource in the Outlook Invite calendar. Thank you for your consideration. Levi https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/b1f5bafa-e5ef-40ab-8fcd-64f73a2ec61e/Cliff+is+in+charge+pointing+and+grimacing.jpg The lengths I will go to - From Junior Copywriter to CEO in one day - The day Cliff was in charge The story of how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/b41e9d33-3bbf-4f4d-8d1a-9dcbec8ea56c/Cliff+is+in+charge+logo+header.png The lengths I will go to - From Junior Copywriter to CEO in one day - Well, I never look a gift horse in the mouth. I secretly took the initiative, went home, and created a blog called, “Cliff McCloe is in charge today (Lisa said so)” My first post was entitled “Everybody just calm down” and it started like this: Ever since Lisa sent out this email yesterday, a lot of you have asked some serious questions. Questions like, "How will we ever get any work done without our managers?" and "Is 'off-site GLG strategy session' code for something else?" and "What happens if I dial that number and it's not an emergency? Is it some sort of leadership test?" and "Did someone throw out my lunch on Friday?" Whoa. As E.Z. Brooks from A Different World famously quipped: "Take it down a thousand." Take a deep breath. Now another. Ok, one more. Now let them all out. And relax. Because everything just got solved by one little sentence: "Until then, Cliff is in charge." https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/456f1572-0cde-4107-9620-91f5bf270982/Cliff+is+in+charge+CEO+desk.jpg The lengths I will go to - From Junior Copywriter to CEO in one day - Time to make the donuts The next morning I dressed up like this, parked myself at the CEO’s empty desk, and went to work. And I’m proud to say the company quickly bowed to my leadership. The blog’s comments section went wild. (Dear reader, if you’d like to peruse all the interactions, start from the bottom of the page.) People raced to sign up for the posted positions and even created their own job titles. After I named Customer Satisfaction Job #1, several employees started a spirited debate (Wasn’t safety job one? How about quality?) I posted updates all throughout the day and kept the Twitter conversation lively. I was on a roll. But it was the rest of the team that really brought “Cliff is in Charge Day” to life. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d75002cb-2d15-4210-a305-e0bd5ab83f7d/Cliff+is+in+charge+GLG+Rebrand.png The lengths I will go to - From Junior Copywriter to CEO in one day - The finishing touches I renamed the agency The McGarrigan Cloeman Group, started a @cliffisincharge Twitter account, emailed the first post to the entire company, and went to bed. And I dreamed a little dream. https://getmecliffmccloe.com/the-lengths-i-will-go-to/genesys monthly 0.5 2023-12-19 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/4556cc9e-63c5-497f-a92b-1823bbbde20a/T-Mobile-in-store-digital-retail.jpg The lengths I will go to - Here’s to a new beginning with Genesys - Fly in formation Walking into a cell phone store can be overwhelming. Which device is right for me? Which plan makes the most sense? Why should I pick one carrier over another? To help customers navigate their way, T-Mobile tapped The Garrigan Lyman Group to help create a seamless in-store digital experience. As a copywriter, I worked hand-in-hand with a tight team of designers, UXers, developers, and customer service associates to create digital displays and tools to lead customers on their retail journey. With every digital property we created, we asked the same questions: Will the customer immediately get it? Will it capture their imagination? Is it intuitive to use? If any one of us answered “no” to one of those questions, we went back to the drawing board. No other team taught me more about the customer experience than our digital retail group and I hope I can bring that collaborative spirit to my work at Genesys. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/cc5fa649-185a-4435-8d02-d5a38c4a68b4/SocialMediaLoveLi.jpg The lengths I will go to - Here’s to a new beginning with Genesys - Go big Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering the metrics that really mattered. 50 million impressions in five days 120 million impressions in two weeks 230% increase in Babolat’s Twitter engagement https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/86e48ce6-e6e2-4d0c-98e3-e4c885fe78ce/Genesys.jpg The lengths I will go to - Here’s to a new beginning with Genesys - Ahoy Bryon and the rest of the Genesys team! I was very excited to receive an invitation to chat from Bryon, especially after seeing how Genesys values empathy, collaboration, and “going big”. It’s the and, kind of culture I’m looking for. I really appreciate your commitment to personalizing the customer experience. One of my copywriter heroes, Howard Luck Gossage, used to say, “I don’t know how to speak to everybody, only to somebody.” I would imagine that it’s as true for the customer experience work that you do as it is for copywriting, so let’s see if we’re a good match! Headspace has such a cute animation style. Look at that lil’ circle person! https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1dbf67ad-66de-441e-a99c-425cf7a0c390/Genetic-medicines-artificial-intelligence-Deep-Genomics-cliff-mccloe.png The lengths I will go to - Here’s to a new beginning with Genesys - Embrace Empathy Deep Genomics utilizes AI and mRNA technology to help find cures and treatments for rare diseases. The trouble was that investors and other stakeholders didn’t always have a firm grasp of how artificial intelligence and genetics worked—let alone how they worked together. So, my team at Splainers put ourselves in the shoes of the bewildered uninitiated, embraced the empathy, and created a video series that explained it in a simple but memorable way. https://getmecliffmccloe.com/the-lengths-i-will-go-to/ninety monthly 0.5 2023-10-20 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/36f325df-db7c-4f2b-8c58-9dad9cc099a2/Lg-g4-preview-tour-truck.jpg The lengths I will go to - I love (the) Ninety(s)! Will they love me? - LG G4 Exclusive Preview Tour - National Experiential Campaign How do you get people excited about a phone you actually had to use to believe? Take it on the road. The metrics that matter: 14 cities in 3 weeks 80% ambassador program engagement rate (typical engagement is 10%) https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/7254d0bf-3e85-44bc-a647-608ef5aca765/Babolat-Loveli-Sweet-killer.png The lengths I will go to - I love (the) Ninety(s)! Will they love me? - Babolat Social Media Campaign Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. The award-winning #LoveLi social media campaign found a simple way to capture the love. The metrics that matter: 50 million impressions in five days 120 million impressions in two weeks 230% increase in Babolat’s Twitter engagement 1 Addy award https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661464840582-8U5WBRQ9DWEUFC094IR0/Splunk-dancing-buttercup-GIF-103.gif The lengths I will go to - I love (the) Ninety(s)! Will they love me? - Turning self-promotion into something real Splunk needed a Talent Marketing Copywriter to help bring their employer brand to life. Hundreds of people applied and I didn’t know to stand out. So I wrote them an animated video script that incorporated their values and posted it on Linkedin. It got their attention! It worked so well, I kept doing it! I even did it for Ninety, which is all meta and stuff. The metrics that matter: 3 hours of work 3 interviews 1 killer job https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/0b72bc8c-b7c5-400f-a061-dcd117ec25d9/Ninety+90s.gif The lengths I will go to - I love (the) Ninety(s)! Will they love me? Ninety is an innovative, cloud-based business operating system (BOS) that helps organizations focus, align, and thrive. They need a “multi-faceted Marketing and Brand Copywriter who can leverage their talents in crafting compelling copy”. That’s me! They want to see some fly metrics. So, let’s get jiggy with it and show ‘em! Word! https://getmecliffmccloe.com/the-lengths-i-will-go-to/cplusc monthly 0.5 2023-11-10 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1697230279331-067EV380H7MMXM98DTIG/Seattle+Lightning+Storm+-+Imgur.gif The lengths I will go to - C+C, meet Cliff Mc+Cloe. Let’s bring the lightning! C+C is a communications and behavior change agency that does marketing for brands and organizations that stand for something bigger. Things like public health, educational justice and climate change. All the stuff that is my jam. And guess what? They’re looking for an Associate Creative Director! Their Portland General Manager Suzette Riley wrote a terrific blog entitled Communicators are Confusing Our Audiences with Climate Buzzwords. It was so terrific that I turned it into a video script. So, enjoy! https://getmecliffmccloe.com/the-lengths-i-will-go-to/22squared monthly 0.5 2023-10-11 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/7254d0bf-3e85-44bc-a647-608ef5aca765/Babolat-Loveli-Sweet-killer.png The lengths I will go to - (Hopefully) making it impossible for 22Squared to ignore me - Make social impossible to ignore. Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. The award-winning #LoveLi social media campaign found a simple way to drive 50 million impressions in just five days. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/f65c819c-7858-4346-a006-e8e57b7c2f57/Ballad-of-duckee-tahoe-truckee-tahoe-aiport-cliff-mccloe.png The lengths I will go to - (Hopefully) making it impossible for 22Squared to ignore me - Make flying procedures for high-altitude airports impossible to ignore. Who says that learning about best mountain flying practices for Truck Tahoe Airport has to be boring? Maybe all you need to do is to turn it into a country-western music video, right? Who says that anything can’t be cool? https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/5aad4621-f06e-4231-85c8-7f318be85372/Maple-Leaf-Farms-Missing-Piece.png The lengths I will go to - (Hopefully) making it impossible for 22Squared to ignore me - Make it impossible to ignore a freakin customized wooden puzzle direct mail piece. Maple Leaf Farms (America’s largest duck producer) wanted to grab the attention of a few dozen executive chefs to get them to put duck on their menus. Instead of coming up with some ho-hum branded swag, we sent each chef an interactive customized wooden puzzle. And there was a twist! https://getmecliffmccloe.com/the-lengths-i-will-go-to/wanna-play-me-a-job-searchers-guide monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/a645449e-0fd3-40cc-aac5-e8854682c0e1/Video+shorter.png The lengths I will go to - Wanna play me? A job searcher’s guide - Step 3: Perpetrate a not-so-random act of content kindness. I have a lot of expertise in writing for video (a skill Headspace was looking for) so I wrote the script and provided a job description breakdown with plenty of links to relevant work I’ve done. I want to point out here that I’m punching my weight. I don’t have PR experience, so I didn’t write them a press release. I’m not a mental health professional, so I didn’t try to wow them with my mental health knowledge. But I think I have a sweet spot for video, so I leaned into that. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/576be5e6-e9b0-43f0-986e-9dd8b4681975/napoleon+dynamite.gif The lengths I will go to - Wanna play me? A job searcher’s guide - Step 6: Revel in ANY result you get. I was fortunate enough to get a little traction on the Headspace post. When I got followed, I followed back. When someone responded with a comment, I answered right away. And I didn’t engage just because it’s social media best practices or whatever but because I genuinely enjoy interacting with people. This is the good stuff–it’s the embodiment of what social media should be. I support your thing, you support my thing. We delight in the success the other enjoys. This is the essence of all creative work, right? Making cool stuff together. When I find people that want to play, I know I’ll be in the right place. Because the play is the thing. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/cc2c517e-37bc-47cf-a868-163234ebd236/Headspace+Shortened+Linkedin+Post.png The lengths I will go to - Wanna play me? A job searcher’s guide - In my efforts to find work as a copywriter at Headspace, I wrote a blog post entitled “Headspace, meet your new Senior Copywriter” and posted it on LinkedIn. The post received a lot of positive response, so I thought I’d take a little time to explore why I think it got the reaction it did. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/baa80667-4eb7-4c39-a311-d0992d3efb49/Say+Anything+Boom+Box.png The lengths I will go to - Wanna play me? A job searcher’s guide - Step 4: Hold up your boom box. I could have just thrown the script and the breakdown into my cover letter and called it good. But that would leave out the social media manager. So, I posted it to my blog and shared the post on Linkedin. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/bc423232-4792-47c5-895a-5cf55db6e096/Mayor+MayWho.png The lengths I will go to - Wanna play me? A job searcher’s guide - What Augustus MayWho taught me about marketing I had the joy of getting to spend 3 years of my life as an interactive actor at Universal Studios. (I can’t seem to find my pictures from that time but I did get the chance to play Mayor Augustus MayWho in Universal Orlando’s Grinchmas Celebration—see representative picture of Jeffrey Tambor in the role.) Every day offered up a great lesson in investing trust without any expectation in return. It could start with something as simple as me winking at a guest walking through the park. Okay, they waved back at me. I’ll return the smile and raise the ante–a flourishing bow, perhaps. Ooh, they’re bowing back! Okay, they want to play! Of course, not every smile resulted in playtime. Sometimes you received nothing in return. But it was okay–you tipped your hat and moved on. But when you found someone who wanted to engage, those were your golden moments. Some of my best memories from that time were performances for just one person. That was the good stuff. So, here’s how I approached marketing like Augustus MayWho. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d3187043-27d5-4748-a59d-cfe6896f579b/Wanna+play+me.png The lengths I will go to - Wanna play me? A job searcher’s guide - Make it stand out “I caught you a delicious bass. Wanna play me?” https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/4eaca3dc-c176-47b0-816d-2125b62dbee8/Napoleon+Dynamite+You+Wanna+Play+Me.png The lengths I will go to - Wanna play me? A job searcher’s guide Step 1: Identify who you want to build a relationship with. At its simplest, I see marketing as nothing more than an invitation to play. As a job seeker, I’m just marketing myself. To paraphrase the great Napoleon Dynamite, my LinkedIn post was my way of saying, “Wanna play me?” (Boyohboy, that scene kills me EVERY time!) But I digress. I’ve had some success writing about mental health and I’ve really enjoyed it. So, when I saw the Headspace Copywriter posting, I knew it could be a good fit for me. To stand out, I needed an in with the hiring manager, the recruiter, and anyone else I could get. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/4d7bfb29-d580-400c-b888-a2017ca18d39/Headspace+Park.png The lengths I will go to - Wanna play me? A job searcher’s guide - Step 2: Identify what could make their life better. In addition to the extensive video library, Headspace also creates a lot of great blogs. Of course, there aren’t always resources to turn every piece of content into a video. If I were the hiring manager, I would love to have a ready-made script for one of those blogs. What’s more, I’d like a writer who would show a lot of care in the final product. What about the recruiter? Well, they get tons of resumes. They’d probably love to see a side-by-side comparison of the job description and the candidate’s skills. Which other Headspacer needs their life to be easier? The social media manager, right? And their life is easier when people interact with their content. What’s more, in my particular profession, the hiring manager is going to be pretty jazzed about any sort of social buzz, too, so that’s just gravy. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/f61df71c-65aa-4a72-9878-c868f18f4e9b/Ready+Set+Breathe+Headspace.png The lengths I will go to - Wanna play me? A job searcher’s guide - Step 5: Relieve yourself of any expectations. If you make a grand gesture, it’s natural to want your efforts to be appreciated. You might even think that you are owed some recognition. But if you go in with this mindset, you’re just setting yourself up for disappointment. As of this writing, I’ve done the “Headspace” treatment for 14 other companies. Each time, it’s required several hours of my day. Of those companies, 10 didn’t respond in any way (beyond a confirmation email or a form rejection letter). Not even a thumbs-up on Linkedin. But this has reminded me of what I think is the most important thing a job searcher should remember: there are thousands of reasons why you won’t get that interview or that job and a LOT of those reasons will have nothing to with you or your skillset. And guess what else? You just may not be someone else’s cup of tea. Take a deep breath, read that last sentence again, and let those expectations go. https://getmecliffmccloe.com/the-lengths-i-will-go-to/3-things-i-wish-i-knew-about-splunk-before-i-took-a-job-there monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661464840582-8U5WBRQ9DWEUFC094IR0/Splunk-dancing-buttercup-GIF-103.gif The lengths I will go to - 3 Things I Wish I Knew About Splunk Before I Took A Job There! - Make it stand out Look how freaking happy Splunk’s mascot Buttercup is! What’s that all about? Through some hard-hitting investigation, I found out the truth. https://getmecliffmccloe.com/the-lengths-i-will-go-to/directive monthly 0.5 2023-10-02 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1395378f-1910-4b62-8d7c-278cb6a2c497/Duckee-Tahoe-Music-Video.png The lengths I will go to - I could be Directive, too! - “…create strategic messaging for highly engaging video products…” I’ve concepted, written, account-managed and creative-directed hundreds of videos for such clients as AT&T, the Leukemia & Lymphoma Society, and Facebook. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/cc9ba24c-bf26-47d6-80f8-c0d87d9dbbf7/Directive+Logo.png The lengths I will go to - I could be Directive, too! - Make it stand out We are Directive! I am Directive! We are the walrus! Coo-coo-coo-choo! https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d66f06f7-05dc-4f2e-8447-2df4e9d2ef50/AT%26T+MEC.png The lengths I will go to - I could be Directive, too! - “…a talent for distilling complex product features and tech-heavy information into simple communications that customers will relate to and connect with. This is where all my years working in special education really paid off. I’ve helped explain complex topics like SaaS application delivery controllers. mRNA, SD-WAN and AI-driven ultrasound. (Boy, that’s a lot of acronyms!) https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651432527902-J7W9UN6XPQQ797L0MS9V/Umpqua_Bank_We_heart_Seattle_campaign_in-store-collateral.jpg The lengths I will go to - I could be Directive, too! - “…a great portfolio that includes websites and landing pages, digital ads, and radio spots…” For the past 12 years, I have collaborated with designers, producers, strategists, and video creatives to infuse the written word into an array of materials including social media, web, email and blogs, radio spots—the works! https://getmecliffmccloe.com/the-lengths-i-will-go-to/syniverse monthly 0.5 2023-10-02 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d66f06f7-05dc-4f2e-8447-2df4e9d2ef50/AT%26T+MEC.png The lengths I will go to - Syniverse and my journey to the center of the connected world - “…ability to interpret, simplify and communicate complex technical concepts…” This is where all my years working in special education really paid off. I’ve helped explain complex topics like SaaS application delivery controllers. mRNA, SD-WAN and AI-driven ultrasound. (Boy, that’s a lot of acronyms!) https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/72eb36aa-2499-4ea8-9612-6d2dfe418a68/T-Mobile-B2B-Brand-Guidelines.jpg The lengths I will go to - Syniverse and my journey to the center of the connected world - “…telecom and messaging technology experience and knowledge a plus…” I’ve helped create hundreds(!) of digital properties for T-Mobile including web pages, videos, digital retail experiences, and social media campaigns. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/850b1108-f30d-4b3a-b46a-a8fb54a8fb2f/Syniverse.jpg The lengths I will go to - Syniverse and my journey to the center of the connected world - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651432527902-J7W9UN6XPQQ797L0MS9V/Umpqua_Bank_We_heart_Seattle_campaign_in-store-collateral.jpg The lengths I will go to - Syniverse and my journey to the center of the connected world - “…partner with visual design to build concepts collaboratively for integrated, multichannel digital campaigns…” For the past 12 years, I have collaborated with designers, producers, strategists, and video creatives to infuse the written word into an array of materials including social media, video, web, email and blogs—the works! https://getmecliffmccloe.com/the-lengths-i-will-go-to/headspace monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/3ee4fb57-4649-402d-b08f-88961afe7016/Eviva-medical-weight-loss-Cliff-McCloe.jpg The lengths I will go to - Headspace, meet your next Senior Copywriter. - Bring the audience on a journey of discovery Testimonials can lend authenticity to a product or service in a way that most top-down marketing can’t. For these Eviva medical and surgical weight-loss testimonials, we let the patient tell their before-and-after story in a way that answers a reader’s questions as they arise. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/a27a1798-2c8c-47a5-958a-9769c62f5b81/Headspace+characters.png The lengths I will go to - Headspace, meet your next Senior Copywriter. - Make it stand out Headspace has such a cute animation style. Look at that lil’ circle person! https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/f19f472c-fd92-4b94-884b-60ee87c5f960/Raven-rock-ranch-cliff-mccloe.png The lengths I will go to - Headspace, meet your next Senior Copywriter. - Always start with empathy Raven Rock Ranch helps troubled kids through the power of horse therapy. However, donors and parents were having trouble understanding what makes horses such a good match for anxious children. In this video, we put the audience in the mind of one of these kids, giving the viewer a chance to feel what their experiences are really like. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d25fb0d3-3749-4254-8c21-effca13bb060/Recognizing-akathisia-video-cliff-mccloe.png The lengths I will go to - Headspace, meet your next Senior Copywriter. - Make it human—always Akathisia is a condition that is easy to misdiagnose. But untreated, it can lead to violent thoughts and self-harm. In this video, we stepped into a doctor's shoes and focused on just how difficult akathisia is to identify. By removing the stigma of misdiagnosis, the hope is that doctors will be able to make better calls in the future. https://getmecliffmccloe.com/the-lengths-i-will-go-to/million-dollar-baby-co monthly 0.5 2023-11-14 https://getmecliffmccloe.com/the-lengths-i-will-go-to/amazon-sellers monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/00630aa2-7c73-4d4a-a1ab-776349b56218/JIoT.gif The lengths I will go to - Amazon Sellers and the Runaway Bus - Make it stand out No souffle chefs were harmed in the making of this video script. https://getmecliffmccloe.com/the-lengths-i-will-go-to/parisleaf-mission-fuel monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/61aa5af4-2aaf-482e-928a-a3434165c273/image_processing20191218-11324-a4eppd.gif The lengths I will go to - Parisleaf: Mission fuel to fuel your mission - Make it stand out Pewww. Pewww. Zoom! https://getmecliffmccloe.com/the-lengths-i-will-go-to/indigo-slate-take-two monthly 0.5 2023-09-03 https://getmecliffmccloe.com/the-lengths-i-will-go-to/goldilocks-and-refinelabs monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1693443657952-FWYXX9HP5AOMZX62M82F/Screenshot+2023-08-30+at+6.00.46+PM.png The lengths I will go to - Goldilocks gets the Refine Labs treatment - So, Refine Labs needs a copywriter who can “build and execute creative campaigns across digital/social channels for leading B2B SaaS/Tech brands, including social media ads, landing pages, etc.” Well, I’ve created dozens of creative campaigns across digital and social channels for B2B brands like Splunk (I wrote their career site), T-Mobile, Workplace from Facebook, and AT&T. So, how do I get them to notice me? Thread the needle between “too hard” and “too soft”, of course. Here’s a script I wrote based on the copy that’s on the “Marketing Demand Services” page on their website. Okay, I’m fixing myself a bowl of porridge and see if anyone bites. Stolen directly from Puss in Boots: The Last Wish. Dear Dreamworks lawyers: maybe give me a pass on this, eh? https://getmecliffmccloe.com/the-lengths-i-will-go-to/wired-for-my-next-missionwired-mission monthly 0.5 2023-11-12 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651556349814-SHBVCPRWF1ZZJPY4UIWS/RU2HOT_Poster.jpg The lengths I will go to - Wired up for MissionWired - Award-winning AIDS awareness campaign poster RU2HOT was a Seattle public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected. The poster was created in the 2010 Creative Smackdown class at the School of Visual Concepts and won a Gold Medal at the Seattle Addy Awards. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/90052b4e-8fb6-470e-8138-9844585de661/World-Vision-social-landing-page.png The lengths I will go to - Wired up for MissionWired - World Vision Omnichannel Campaign World Vision is a global humanitarian organization dedicated to finding sustainable solutions for poverty-stricken communities worldwide. To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/9a44fd5d-b6ac-48cc-8f2d-969abc13d79c/Non-profits.jpg The lengths I will go to - Wired up for MissionWired - More non-profit work I’ve had the pleasure of helping all sorts of other non-profits like The Leukemia & Lymphoma Society, The Boy Scouts of America, and Raven Rock Ranch tell their stories. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1693860978768-VVVDMRKZ2VHZP3F1ODLV/Legal_Foundation_of_Washington_LFW.jpg The lengths I will go to - Wired up for MissionWired - The Legal Foundation of Washington Campaign for Equal Justice video For most people, a civil legal issue might be an annoyance. But for people who can’t afford representation, simple legal matters can often set off a nightmarish domino effect that can result in serious consequences. They depend on legal aid. And in the state of Washington, most of that legal aid is funneled through The Legal Foundation of Washington. The Foundation’s need was twofold: reveal the direness of the situation and demonstrate the long-lasting impact a donor’s impact could have. To accomplish this, we put the viewer in the shoes of a needy person stuck in the quagmire of civil legal trouble. We then brought in a simple (and geographically relevant) metaphor to demonstrate the potential of a donor’s gift. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/3bf7e98b-2064-4aaa-ad2d-c7aca4303369/missionwired-brand-1024x683.png The lengths I will go to - Wired up for MissionWired - MissionWired is a wholly integrated, digital-first direct marketing agency for nonprofits and Democratic organizations. They’re looking for a Copywriter and I need to stand out. I leveraged one of their insight blogs and wrote a video script to woo them; you can find it at the bottom of the page. But first, let’s see why I’d think I’d be a good fit. Joe and Kamala high-fiving after hearing that MissionWired helped raise over $145 million for their little campaign to save democracy from a giant Cheeto. https://getmecliffmccloe.com/the-lengths-i-will-go-to/in-a-secret-lair-beneath-the-williams-helde-headquarters monthly 0.5 2023-05-11 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/c9fe5803-0d67-4dba-8691-a2d8bd7db2cd/Williams+Helde+WH+Lava+Wall.png The lengths I will go to - In a secret lair beneath the Williams Helde headquarters... - Make it stand out Artist’s rendering of WH CEO Marc Williams in his secret lair beneath downtown Ballard that just HAPPENS to be steps away from the local Independent Order of Oddfellows Lodge? COINCIDENCE?!?! Yeah, probably. https://getmecliffmccloe.com/the-lengths-i-will-go-to/slalom monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1683222882960-QNNKO2R9FUHHBDOD95PY/Slalom-Cliff-McCloe-Skier.png The lengths I will go to - Slalom. Get it? Slalom?! - Make it stand out Types of mad skiing skills I assume I naturally have. https://getmecliffmccloe.com/the-lengths-i-will-go-to/wongdoody-the-live-five monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/b050d936-686d-48b9-83a9-6502f0996bde/Screen+Shot+2022-09-14+at+10.34.03+PM.png The lengths I will go to - Will WONGDOODY appreciate me turning their thought-leadership blog into a video series? - Make it stand out “The Live Five” thought-leadership series doesn’t have a logo yet. This should definitely not be it. Hopefully, WONGDOODY has some designers or something. https://getmecliffmccloe.com/the-lengths-i-will-go-to/tombras-country-ballad monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1662336005653-9MJYOV6S0F44HBDU281R/Screen+Shot+2022-09-04+at+4.59.35+PM.png The lengths I will go to - Can a country ballad trick Tombras into thinking that I wrote all of their award-winning campaigns? - Make it stand out A picture of “me” riding a buffalo wing for a Daxby’s piece that Tombras did. https://getmecliffmccloe.com/the-lengths-i-will-go-to/can-my-great-aunt-francine-help-get-me-a-job-at-veyl-ventures monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661987502686-M2VDEXL0SSC6M01I7JYL/Screen%2BShot%2B2022-08-31%2Bat%2B4.09.46%2BPM.jpg The lengths I will go to - Can my Great Aunt Francine help get me a job at Veyl Ventures? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://getmecliffmccloe.com/the-lengths-i-will-go-to/how-do-you-get-a-seattle-giant-with-big-glass-balls-to-notice-you monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661904163355-M4SV5QVU8MFW6KNJRK6Z/Amazon-Spheres-Devices-and-Serviices.png The lengths I will go to - How do you get a Seattle giant with big glass balls to notice you? - Make it stand out Aforementioned glass balls courtesy of Amazon. https://getmecliffmccloe.com/the-lengths-i-will-go-to/will-a-pony-pandering-video-script-help-get-me-a-job-at-splunk monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661464840582-8U5WBRQ9DWEUFC094IR0/Splunk-dancing-buttercup-GIF-103.gif The lengths I will go to - Will a pony-pandering video script help get me a job at Splunk? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://getmecliffmccloe.com/the-lengths-i-will-go-to/bald-agency-slam-poem monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1661454294610-YPR1VU4PMVXVYXU763HU/Bald-agency-blog-cliff-mccloe.png The lengths I will go to - A slam poem to woo Bald Agency - Make it stand out A little bit of the Bald Agency web aesthetic. https://getmecliffmccloe.com/contact daily 0.75 2022-05-13 https://getmecliffmccloe.com/citrix-ebook daily 0.75 2025-08-13 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651557839565-QAQ64ZLTHQRLJ9TSGWU3/CItrix+page+1.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/7967b050-067c-4f63-be01-12e059c6da62/Citrix+Page+2.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1b5fbbd6-bea9-41d6-80c9-0561d803bb5e/Citrix+page+3.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1acec011-e15c-4eee-b5a5-4ff8c29519ba/Citrix+page+4.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/c021a5d8-8739-40a2-9ea2-380b5c9d8888/Citrix+page+5.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/b5ef8884-c9ba-4d7e-878e-769972e9ced5/Citrix+page+6.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/0a29c0b8-9dc7-4d11-b446-3e0c5b83e967/Citrix+page+7.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/21184892-3d57-46b2-91b2-6d84a3076d9b/Citrix+page+8.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/c0a69297-400a-467e-af2f-883b7d04e03f/Citrix+page+9.png Citrix eBook https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/8d01f7c6-ad00-4d23-a2f7-1aa922ab7fc8/Citrix+page+10.png Citrix eBook https://getmecliffmccloe.com/ru2hot/aids/prevention/poster daily 0.75 2025-08-13 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651556349814-SHBVCPRWF1ZZJPY4UIWS/RU2HOT_Poster.jpg RU2HOT.ORG AIDS PREVENTION POSTER https://getmecliffmccloe.com/point-b-consulting-recruitment-flyer daily 0.75 2025-08-14 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651544941212-4WAAV5ECSDAZ7WWSEDUG/Point-b-consulting-recruitment-print-collateral-cliff-mccloe.png Point B Consulting Recruitment Flyer https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/a90cea36-ae84-4c91-9268-edc70b3a18ec/Point-b-consulting-recruitment-print-collateral-cliff-mccloe-page-2.png Point B Consulting Recruitment Flyer https://getmecliffmccloe.com/longform-eviva-weight-loss-testimonials daily 0.75 2025-08-13 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/8c0506c6-1174-48e9-9158-0ff28d6186bf/Eviva-Bariatric-testimonial-Cliff-McCloe.jpg Eviva Weight-loss Testimonials https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/4dab945e-ab54-47f6-9584-8b62e10c7e4b/Eviva_Medical-Weight-Loss-testimonial-Cliff-McCloe.jpg Eviva Weight-loss Testimonials https://getmecliffmccloe.com/maple-leaf-farms-missing-piece daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/32299b7c-bda1-43bf-92c4-fd987a1778ac/Maple+Leaf+Farms+logo.jpg Maple Leaf Farms - Missing Piece https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651535590035-SM4ILH0D1QTBCT36MD8G/Maple-Leaf-Farms-Puzzle-Cliff-McCloe.png Maple Leaf Farms - Missing Piece https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/5aad4621-f06e-4231-85c8-7f318be85372/Maple-Leaf-Farms-Missing-Piece.png Maple Leaf Farms - Missing Piece https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/9cf26f16-fcd1-4e81-a544-a9f727ba8430/Male+chef+calling+Maple+Leaf+Farms.png Maple Leaf Farms - Missing Piece https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/2ac919e3-ef78-4dcc-b12c-40a3c936fd34/Maple-Leaf-Farms-Follow-up-letter-Cliff-McCloe.png Maple Leaf Farms - Missing Piece https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/18fdd45d-c9f4-488f-851e-745f24591c3b/22+percent+Maple+Leaf+Farms.jpg Maple Leaf Farms - Missing Piece https://getmecliffmccloe.com/healthcare daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/fee24cf4-e9b3-449d-a6ca-7bf5cd6c2108/LLS-Extraordinary-League-of-blood-cancer-tests-cliff-mccloe.png Healthcare Leukemia & Lymphoma Society - Patient Test Series https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/f19f472c-fd92-4b94-884b-60ee87c5f960/Raven-rock-ranch-cliff-mccloe.png Healthcare Why does horse therapy work? Raven Rock Ranch https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651556349814-SHBVCPRWF1ZZJPY4UIWS/RU2HOT_Poster.jpg Healthcare AIDS Prevention Poster - RU2HOT https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/3c97f837-e3a0-4f0f-890e-ddc209809e1d/EchoNous-KOSMOS-UP-ultrasound-education-platform-video-Cliff-McCloe.png Healthcare EchoNous KOSMOS UP - Ultrasound Education Platform video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/e116defb-758b-4d54-a5f3-71bb6472aa8f/The-day-i-found-out-logo-website-twitter-cliff-mccloe.png Healthcare The Day I Found Out - Twitter and Web https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/5f527b6b-1a7f-4673-8f53-2cdae2dd900f/Eviva-medical-weight-loss-Cliff-McCloe.png Healthcare Eviva Medical and Surgical Weight Loss Testimonials https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1653003303542-ZQXFRWATPAHVBKVGR35T/LifeFlow-410-Medical-Video-Cliff-McCloe.jpg Healthcare 410Medical LifeFlow - Medical Device video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/66341f51-56fd-4099-93d6-2df97e31a551/Violence-ideation-and-suicidality-treatment-assessment-vista-cliff-mccloe.png Healthcare Violence Ideation and Suicidality Treatment Assessment (VISTA) video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/18dcf1b2-8379-4481-b1e0-292be15c272e/Administering-the+rapid-alternating-movement-palm-test-akathisia-rampt-cliff-mccloe.png Healthcare Administering the Rapid Alternating Movement Palm Test (RAMPt) for Akathisia https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/d25fb0d3-3749-4254-8c21-effca13bb060/Recognizing-akathisia-video-cliff-mccloe.png Healthcare Recognizing akathisia video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/5e0152ce-ed35-4b8e-a62e-a26faf07beb1/LLS-car-t-cell-therapy-healthcare-cliff-mccloe.png Healthcare Leukemia & Lymphoma Society - CAR T-cell Therapy Video Series https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1ece0d54-49e9-459c-9379-8081cfe8b121/EchoNous-videos.png Healthcare EchoNous Ai-driven Ultrasound https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/f86044e8-4b6b-408c-9e02-a4f9c3c076b4/Genetic-medicines-artificial-intelligence-Deep-Genomics-cliff-mccloe.png Healthcare Deep Genomics - Artificial Intelligence meets Genetic Medicine Video Series https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1f8185eb-78fd-4262-ac35-350289cb1c9b/Calibrate+Drip+Emails.png Healthcare Calibrate Weight Loss - Drip Emails Targeting HR/Benefits Professionals https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/00dd4089-0ee2-44a2-893d-a981d6f63e7a/Care+Innovations+Square+Logo.png Healthcare Care Innovation Emails https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/fb640df6-ea70-4784-8c3f-777b219c1e1f/LLS+Co-Pay+1.png Healthcare The LLS Co-Pay Assistance Program Covered Expenses Video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/9d134e61-2ebc-4282-92ff-33a9f67046e1/LLS+Co-Pay+3.png Healthcare Navigating the LLS Co-Pay Assistance Program https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/2ac3dd29-cade-4dba-a1e5-d7bf925d8a74/Missioi+Nexus.png Healthcare Missio Nexus Benefits Video https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/34eca265-6fcb-484f-ac51-39981caef0b5/Cincinnati+Children%27s+Hospital+Social+Media.png Healthcare Cincinnati Children's Social Media https://getmecliffmccloe.com/the-day-i-found-out-website-and-twitter-campaign daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/adbff04e-274b-4057-98ab-88be96216246/Seattle+Cancer+Care+Alliance-The-day-I-found-out-website-cliff-mccloe.png The Day I Found Out - The backstory Copacino + Fujikado is a Seattle-based advertising agency that worked with the Seattle Cancer Care Alliance. They developed a website called “The Day I Found Out” that shared 12 professionally made videos that told people’s stories of the day they found out they had cancer. Aside from the videos, the site offered resources for new cancer patients and their loved ones. Flash-forward a few years. Copacino + Fujikado took ownership over the site. The campaign ran its course and there wasn’t much activity on the website or the Twitter account. I became a copywriting intern and my boss asked me to post a couple tweets a week. Eager to make a good impression, I took it a bit farther. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/ec22e9d8-840c-4170-8500-7c872a5a7846/Screen+Shot+2022-05-03+at+6.27.13+PM.png The Day I Found Out - A new approach Coming up with tweets about a website that hadn’t had any new content in 3 years was a challenge, to say the least. And there was zero budget to film new videos. Still, the stories were out there. I found dozens of cancer survivor bloggers sharing their experiences—the heart-wrenching, the joyful, and everything in between. So, instead of posting our own content, we shared their stories on the site’s Twitter page. The cancer survivor community took notice. I spent weeks building relationships with dozens of bloggers by regularly reposting their content. And then I made an ask of my own: “Would you share a self-made video about the day you found out you had cancer?” The response was overwhelming. Over 100 videos poured in the span of three weeks. Naturally, we happily reposted them. The Twitter following (which had started at a hundred or so followers) quickly grew to over 1500 in the same amount of time. But we had a weird problem—the professionally shot videos on the site just didn’t match the energy of the raw, self-made ones. 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is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/b3cea385-8585-447e-82a5-5b6288da9888/Treefort-Music-Fest-Social-Discovery.png Digital and Social - Treefort Music Fest Social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://getmecliffmccloe.com/digital-and-social/world-vision-social-media-donor-campaign monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/90052b4e-8fb6-470e-8138-9844585de661/World-Vision-social-landing-page.png Digital and Social - World Vision Social Media Donor Campaign - Make it stand out Landing page https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/660494c6-0ccc-45f2-b115-856ef3b5768a/World-Vision-Sow-bountifully-banners.png Digital and Social - World Vision Social Media Donor Campaign - Make it stand out “Sow bountifully, reap bountifully” banner ads 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https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/c759241b-1bf4-4887-92a9-0aa63ddc3bf8/LoveLi_Li_Na_Landing_Page.jpg Digital and Social - Babolat #LoveLi Global Social Media Campaign - Make it stand out Campaign Landing page https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/cc5fa649-185a-4435-8d02-d5a38c4a68b4/SocialMediaLoveLi.jpg Digital and Social - Babolat #LoveLi Global Social Media Campaign - Make it stand out A social aggregator captured thousands of messages. https://getmecliffmccloe.com/et-cetera daily 0.75 2025-08-13 https://getmecliffmccloe.com/et-cetera/citrix-ebook monthly 0.5 2022-05-03 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651442785735-ZODQL6VP0FHE09KD0U73/CItrix+page+1.png Et Cetera - Citrix e-book: Branch Redefined https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/7967b050-067c-4f63-be01-12e059c6da62/Citrix+Page+2.png Et Cetera - Citrix e-book: Branch Redefined 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https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/a90cea36-ae84-4c91-9268-edc70b3a18ec/Point-b-consulting-recruitment-print-collateral-cliff-mccloe-page-2.png Et Cetera - Point b Consulting - Recruitment Flyer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://getmecliffmccloe.com/et-cetera/maple-leaf-farms-direct-mail-campaign monthly 0.5 2022-05-02 https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651537403094-DUAW6WUYGSNXN65PE581/unsplash-image-k9jNxd5ru90.jpg Et Cetera - Maple Leaf Farms Direct Mail Campaign - Maple Leaf Farms, one of the nation's leading duck farms, wanted to target high-end restaurants across the country that weren't serving duck on their menus. They asked us to send the chefs at those restaurants a customized present and a letter. I think we were expected to slap a logo on some shot glasses or something. But I thought we could do better. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/1651535590035-SM4ILH0D1QTBCT36MD8G/Maple-Leaf-Farms-Puzzle-Cliff-McCloe.png Et Cetera - Maple Leaf Farms Direct Mail Campaign - We designed a hand-cut wooden puzzle, customized with the name of each executive chef's restaurant. https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/5aad4621-f06e-4231-85c8-7f318be85372/Maple-Leaf-Farms-Missing-Piece.png Et Cetera - Maple Leaf Farms Direct Mail Campaign - We packaged it up real fancy and mailed it. But we did withhold one puzzle piece that held the whole thing together. (Metaphor!) https://images.squarespace-cdn.com/content/v1/625f8e4bd25e9838e1983d06/2ac919e3-ef78-4dcc-b12c-40a3c936fd34/Maple-Leaf-Farms-Follow-up-letter-Cliff-McCloe.png Et Cetera - Maple Leaf Farms Direct Mail Campaign - We weren't total jerks, though. Included in the box was a nice little note explaining that all they had to do to get their wooden duck piece was to give Maple Leaf Farms a call. Then, a couple weeks later, we sent this little follow-up card (along with the missing piece...again, we weren't jerks.) 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