21GRAMS, meet your next Senior Copywriter

You're looking for people who will “be good to each other but hard on the work.” People who “aren't just in it for the paycheck, but to make a dent in the universe.”

Guess what? I think that’s me!

Cliff McCloe: Universe Denter

  • Cliff McCloe - Cancer Educator

    A Heart for Healthcare

    You want a writer who can “uncover insights, make meaningful connections, infuse creativity, and improve the patient experience.”

    I’ve had the pleasure to help a variety of healthcare clients like The Leukemia & Lymphoma Society, Intel Care Innovations, and Calibrate Medical Weight Loss tell their stories.

  • Copywriter Cliff McCloe shares some of his big ideas

    A Knack for Big Ideas

    No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.

    See how I collaborated with teams to squeeze big results from seemingly tiny projects.

  • Cliff McCloe | Omnichannel Copywriter

    Versatility on Tap

    You’re looking for someone who can “generate ideas for advertising and promotional copy, and developing texts from draft stage through finished product.”

    I have extensive experience writing across a variety of media including landing pages, social media campaigns, email, video, and digital advertising.

  • A Gift for Simplifying the Complex

    I’ve strategized, conceived, written, creative-directed, and account-managed over 100 explanatory videos. I regularly collaborated with SMEs and C-suite-level leaders to help them simplify complex topics. I’ve also had the pleasure of leading creative teams at every problem-solving stage, from strategy consultation to delivery.

  • Cliff McCloe - Cliff is in Charge Experience

    A Guy You'd Want to Hang with

    When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.