Big Ideas

No project is too small to make a big impact.

  • Cliff McCloe's Big Idea for Maple Leaf Farms Direct Mail

    Personalization is Everything it's Quacked Up to Be

    Maple Leaf Farms, America’s largest duck farm, wanted to encourage chefs at high-end restaurants to put duck on the menu. We delivered an award-winning direct mail campaign that took customization to a whole other level.

  • Cliff McCloe's Big Idea for a Babolat Social Media Campaign

    120 Million Impressions in 14 days

    Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering the metrics that really mattered.

  • Cliff McCloe's Big Idea for Truckee Tahoe Airport

    No Such Thing as a Boring Topic

    Truckee Tahoe Airport wanted some best practices content about mountain flying. So we created a country-western music video. You know. Like you do. (That’s me on vocals!)

  • Award-winning AIDS Awareness Poster

    A world without AIDS was little more than a dream in 2010. So for this AIDS education awareness poster, I presented the stark reality: You can get tested and cuddle under the blanket or end up getting memorialized on one.

  • Cliff McCloe on Cliff is in Charge Day

    From Junior Copywriter to CEO in One Day

    The story of how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.

  • T-Mobile Hyperlocal Social

    Hey, T-Mobile is a Seattle tech giant, too!

    Seattle is well-known as a destination location for technology careers. But it was easy for locals to forget that T-Mobile is one of the region’s largest tech players. So we developed this social media campaign to gently remind them.