Big Ideas

Maple Leaf Farms, America’s largest duck farm, wanted to encourage chefs at high-end restaurants to put duck on the menu. We delivered an award-winning direct mail campaign that took customization to a whole other level.

Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering the metrics that really mattered.

Truckee Tahoe Airport wanted some best practices content about mountain flying. So we created a country-western music video. You know. Like you do. (That’s me on vocals!)

A world without AIDS was little more than a dream in 2010. So for this AIDS education awareness poster, I presented the stark reality: You can get tested and cuddle under the blanket or end up getting memorialized on one.

The story of how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.

Legendary 60s ad-man Howard Luck Gossage famously quipped, “I don’t know how to talk to everybody, only somebody.” I applied that idea to my job search with The Lengths I Will Go To, my (hopefully) limited-series blog wherein I share the extreme ways I’ve tried to stand out during my job search.