Audience research revealed that two segments of the World Vision audience were motivated by different factors. We translated those insights into two distinct messaging strategies carried across video, landing pages, and digital advertising.

Using employee, stakeholder, and competitive research, I helped define Splunk’s employer-brand positioning, employee value proposition, messaging hierarchy, tone, and voice across its digital talent experience.

When tennis legend Li Na announced her retirement, we partnered with Babolat to create an award-winning social media campaign featuring a participatory hub, hashtag, and closing video, which drove a 230% increase in Twitter engagement.

I led teams that turned complicated information about blood cancers, patient testing, treatment, and financial assistance into clear video series organized around patients’ most important questions, which amassed hundreds of thousands of views.

A mountain airport wanted to share best practices for high-altitude flying. So we translated essential safety information into a country-western music video. You know. Like you do. (That’s me on vocals!)

Maple Leaf Farms wanted to encourage chefs at high-end restaurants to add duck to their menus. We delivered an award-winning direct mail campaign that took customization to a whole other level.