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MCG Health, meet your next Senior Marketing Content Specialist
Hi Snapper! You're looking for someone who can help you “transform the health care delivery industry from a crisis into a strength.” Someone who can help “lead the healthcare community to deliver patient-focused care.”
Guess what? I think that’s me!
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Why would Cliff be a good fit?
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A Heart for Healthcare
You want a writer who has a deep “understanding of U.S. health care audience.”
I’ve had the pleasure to help a variety of healthcare clients like The Leukemia & Lymphoma Society, Intel Care Innovations, and Calibrate Medical Weight Loss tell their stories.
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A Knack for Big Ideas
No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.
See how I collaborated with teams to squeeze big results from seemingly tiny projects. -
Versatility on Tap
You’re looking for someone who can “focus on creating original content and understanding of digital marketing best practices.”
I have extensive experience writing across a variety of media including landing pages, social media campaigns, email, video, and digital advertising.
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A Gift for Simplifying the Complex
I’ve strategized, conceived, written, creative-directed, and account-managed over 100 explanatory videos. I regularly collaborated with SMEs and C-suite-level leaders to help them simplify complex topics. I’ve also had the pleasure of leading creative teams at every problem-solving stage, from strategy consultation to delivery.
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A Guy You'd Want to Hang with
When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.