Nonprofit work
A proven approach to fundraising
When you’re addressing a prospect or current donor, you have to craft a story that checks off a lot of boxes. It has to capture the audience’s attention. It has to answer the question, “What’s in it for me?” It must also balance facts and data with genuine emotional content. And it has to propose a solution, reinforce key benefits, and gain agreement. That’s a tall order!
See the storyboarding tool that helped fundraisers at The Leukemia & Lymphoma Society implement a rational structure for building an emotionally rich story to move their prospects to action.
World Vision Digital Fundraising Campaign
The Legal Foundation of Washington Fundraising Video
The LLS Donor Challenge: Fundraiser Education Video
Leukemia & Lymphoma Society - Patient Test Series
AIDS Prevention Poster - RU2HOT
Why does horse therapy work? Raven Rock Ranch
The Day I Found Out - Twitter and Web
Novilify Kindness Video
Boy Scouts Donation Video
Democracy Live LiveBallot Video