Nonprofit work

A proven approach to fundraising

When you’re addressing a prospect or current donor, you have to craft a story that checks off a lot of boxes. It has to capture the audience’s attention. It has to answer the question, “What’s in it for me?” It must also balance facts and data with genuine emotional content. And it has to propose a solution, reinforce key benefits, and gain agreement. That’s a tall order!

See the storyboarding tool that helped fundraisers at The Leukemia & Lymphoma Society implement a rational structure for building an emotionally rich story to move their prospects to action.