Digital resilience powerhouse Splunk strives to be a place where its employees (known as Splunkers) can be themselves. If everybody can show up as they are and embrace everybody else’s differences, everybody wins and makes cool stuff, right?

I was proud to help them rebuild an employee brand that put diversity and inclusion at the center of all they do.

Just because a project is small doesn’t mean we should stop pushing the boundaries of what can be done. Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.

See how I collaborated with teams to squeeze big results from seemingly tiny projects.

If there’s one things that audiences hatey-hate-hate, it’s being talked at. If you want to build “honest, authentic, professional, and constructive” relationships with people, you have to give it to them straight.

I’ve strategized, conceived, written, creative-directed, and account-managed over 100 plain-language, jargon-free explanatory videos that turned complicated topics like AI, mRNA technology, and multi-access edge computing into human-centered stories.

For T-Mobile, building a cohesive and delightful customer journey is critical. T-Mobile promises that every marketing asset they create will tell the same story.

I had the pleasure to help the telecommunication giant keep that promise on nearly every digital platform they had, including landing pages, videos, product launches, and even in-store experiences.

If performing in (literally) thousands of improv shows has taught me anything, it’s that there is no magic more powerful than collaboration. You trust me to make you look good, I do the same, and before you know it, we’ve created something new and wonderful. But that spirit isn’t just for the performers on stage; building bridges with the audience pays off, too.

Read the story of how investing trust in the audience paid big dividends in the wake of 9/11.