Aptive Resources, meet your next CreativeCopywriter

You’re looking for “a visionary who demonstrates strong critical thinking, writing, and organizational skills…someone with exceptional people skills…someone who is passionate about making an impact.” I think that could be me! Let’s see what you think.

Ready to help you harness creativity, technology, and culture!

An Experienced Healthcare Communicator

Empathy has to be the heart of every healthcare message, especially when translating complex topics. I’ve had the pleasure to help organizations like The Leukemia & Lymphoma Society and Deep Genomics turn complicated material into human-centered stories.

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Versatility on Tap

Your next Creative Copywriter will need to craft a wide variety of materials tailored to audiences. I have deep experience writing across a variety of media including web content, social media campaigns, email, video, and digital advertising.

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A Knack for Big Ideas

No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.

See how I collaborated with teams to squeeze big results from seemingly tiny projects.

Go big now
A Guy You'd Like to Grab a Drink With

Aptive Resources needs someone with exceptional people skills. Like, maybe someone who honed his communication and collaborative skills as a professional improviser?

Here’s how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.

See what Cliff will bring

Lessons I’ve learned writing for the human experience

Grab Their Attention

Healthcare messaging usually has to speak to everyone. But that doesn’t mean that you won’t need to shake things up from time to time.
In 2010, a world without AIDS was little more than a dream. So for this award-winning AIDS education awareness poster, I presented the stark reality: You can get tested and cuddle under the blanket or end up getting memorialized on one.

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Tell Human Stories

Raven Rock Ranch helps troubled kids through the power of horse therapy. However, donors and parents were having trouble understanding what makes horses such a good match for anxious children. In this video, we put the audience in the mind of one of these kids, giving the viewer a chance to feel what their experiences are really like

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Bring the Audience on a Journey of Discovery

Testimonials can lend authenticity to a product or service in a way that most top-down marketing can’t. For these Eviva medical and surgical weight-loss testimonials, we let the patient tell their before-and-after story in a way that answers a reader’s questions as they arise.

Read the testimonials