“Get me Cliff McCloe!”
A versatile, client-facing writer/creative director with 13+ years of experience conceptualizing and writing across a variety of platforms, including video, web, social media, blogs, and advertising
Adept in coming up with big ideas for "small" projects
Advanced collaboration, presentation, and pitching skills honed by years of improv performance experience
A proven leader who has shepherded clients, multi-disciplined creative teams, and other stakeholders through every step, from concept development to delivery
Can sing the words to the Brady Bunch theme song to any tune he knows—for realz.
The Good Stuff
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A digital & social media veteran
I’m proficient with digital marketing content including, web landing pages, digital retail, online advertising, SEO optimization, social media, UX, radio, infographics, e-books, email, blogs, and keyword stuffing.
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Impossible to ignore video
My secret to writing and creative-directing hundreds of successful videos? Grab their attention, make a connection, and set them up for retention. Also: rely heavily on alliteration and team up with a bunch of creative geniuses.
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From Junior Copywriter to CEO in one day
The story of how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.
Greatest Hits
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A brand new employer brand
When Splunk wanted to create an employer brand from the ground up, I helped them revamp their positioning, identity, tone, and voice across all their digital marketing elements.
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2 weeks. 120 million impressions.
When tennis legend Li Na announced her retirement, we partnered with Babolat to create the award-winning #LoveLi social media campaign that increased Twitter engagement by 230%.
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No such thing as a boring topic
Truckee Tahoe Airport wanted some best practices content about mountain flying. So we created a country-western music video. You know. Like you do. (That’s me on vocals!)
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Direct mail IS everything it's quacked up to be
Maple Leaf Farms, America’s largest duck farm, wanted to encourage chefs at high-end restaurants to put duck on the menu. We delivered an award-winning direct mail campaign that took customization to a whole other level.
Who got themselves some?
About Cliff McCloe
A screenplay starring your favorite person in the world: YOU!
With a special cameo by Cliff McCloe himself!
PZZZZOW! A shimmering, glowing portal opens up next to you. An eerily familiar-looking person steps through.
YOU: What is happening?
EERILY FAMILIAR-LOOKING PERSON (EFLP): Never mind me. Let’s talk about you. You're looking sad, friend.
YOU: Uh, well, my organization has a story to tell but...
EFLP: ...you can't find the right copywriter and creative lead to, well, lead you.
YOU: You read my mind.
EFLP: (snickers) You have no idea. Let me guess: you need a versatile, client-facing creative with 10+ years of experience conceptualizing, writing, editing, researching, and developing copy and content strategy for things like video, advertising campaigns, SEO-driven websites, email, blogs, advertising, marketing campaigns, and other digital content.
YOU: But how did you...?
EFLP: (closes eyes and touches their temples with their index fingers in a very mysterious way) You want a content writer who is quick on their feet. Maybe an actual professional improviser, someone who collaborates with their teammates to make up wonderful things on the spot.
YOU: Wait...is that my coat? Are you wearing my coat?
EFLP: (Shrugs coyly) Maybe a senior copywriter who wrote an award-winning social media campaign that built 120M impressions in 2 weeks, someone who wrote and creative-directed hundreds of explainer videos, someone who has worked across multiple industries, like healthcare, SaaS, telecom, artificial intelligence, internal communications, medical devices, change management...
YOU: Has anyone ever described you as eerily familiar-looking?
EFLP: You're so close…
YOU: (more dumbfounded expressions)
EFLP: You'll get there. Okay, you'd love to have someone who will keep the dialogue lively and on point from the kickoff meeting to the final delivery. Maybe a steely-blue-eyed rascal who can lead the deep-dive strategy session and walk 20 miles in the audience’s shoes. A jolly (i.e., mildly rotund) chap dedicated to collaborating with his team to bring the best concepts forward and who isn't afraid to pitch the hell out of them. Someone who'll push his fellow creatives to do their best and who'll make everyone want to come back for more. A person who can sing the words of the Brady Bunch to any tune he knows…
YOU: That last part is awfully specific. Maybe wrap it up.
EFLP: Fair enough. Let's cut to the chase and get down to brass tacks. If you want an experienced copywriter and creative lead who lives to make the work better, just say, "Get Me Cliff McCloe."
YOU: (meekly) Get me Cliff McCloe.
EFLP: (a little louder) Get me Cliff McCloe.
YOU/EFLP TOGETHER: (with feeling) GET ME CLIFF MCCLOE!
PZZZZOW! A different shimmering, glowing portal opens up next to you. A steely-blue-eyed, mildly rotund, and majorly confused Cliff McCloe appears out of nowhere.
YOU: (Ignores Cliff and looks deeply into the EFLP’s eyes) Wait. You're...?
EFLP: Yes, I'm Future You. We’ve already hired Cliff and guess what? Everyone thinks we’re a couple of geniuses!
YOU: Hard to argue with that.
CLIFF MCCLOE: Did either of you geniuses bring any waffles?
