“Get me Cliff McCloe!”
A senior copywriter, scriptwriter, and creative director with 15+ years of experience conceptualizing and writing across a variety of platforms, including video, web, social media, blogs, and advertising
Adept in coming up with big ideas for "small" projects
Advanced collaboration, presentation, and pitching skills honed by years of improv performance experience
A proven leader who has shepherded clients, multi-disciplined creative teams, and other stakeholders through every step, from concept development to delivery
Greatest Hits
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A brand new employer brand
When Splunk wanted to create an employer brand from the ground up, I helped them revamp their positioning, identity, tone, and voice across all their digital marketing elements.
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2 weeks. 120 million impressions.
When tennis legend Li Na announced her retirement, we partnered with Babolat to create the award-winning #LoveLi social media campaign that increased Twitter engagement by 230%.
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No such thing as a boring topic
Truckee Tahoe Airport wanted some best practices content about mountain flying. So we created a country-western music video. You know. Like you do. (That’s me on vocals!)
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Direct mail IS everything it's quacked up to be
Maple Leaf Farms wanted to encourage chefs at high-end restaurants to add duck to their menus. We delivered an award-winning direct mail campaign that took customization to a whole other level.
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Blood cancer, simplified
I led teams that produced dozens of treatment, patient testing, financial support, and disease explainer videos for The Leukemia & Lymphoma Society, garnering hundreds of thousands of views.
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Data-driven strategic execution
To help drive World Vision sponsorships, my team leveraged deep audience research to create a segmented omnichannel campaign with two distinct messages for two distinct audiences.
Who got themselves some?
