Bose, meet your next ACD, Copywriter
Bose needs a creative director who is curious, who wants to grow, and who has ideas (lots of them!) They want a creative lead who is fascinated by people and is brave enough to be themselves. They want someone who loves words, who wants to grow, and who is both left-brain AND right-brain.
Sounds great to me!
Let’s see how my experience matches up with your job description.
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"You've got ideas. Lots of them."
No project is too small to make a big impact. See how I collaborated with teams to squeeze big results from seemingly tiny projects.
My approach to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.
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"Work as part of close-knit teams, both inside and outside of Bose, to ideate and deliver creative that gets results"
As an associate creative director for Splainers (an explanation video company) I led clients and internal teams at every phase. The Tone-Setting First Call. The Nitty-Gritty Strategy Session. The Free-For-All Concepting Meeting. The Follow-Up Laser-Focused Concepting Meeting. The First Client Preso (aka The Big Show). The Egos-Be-Damned Production Frenzy. The “I-Can’t-Wait-To-Work-With-Your-Team-Again” Post-Delivery Call & Backslapping Session.
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"You know how to concept and write for large brand platforms"
Whether it was websites, social media campaigns, experiential campaigns, or video, T-Mobile always kept me hopping on multiple fronts. It wasn’t unusual to have my hand in 10-12 projects at the same time.
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"Impressive writing chops, from brand expression to social to commerce driven work"
I’ve had the pleasure to work on hundreds of digital campaigns—from social media and online advertising to websites and digital display.
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"You love collaboration, and have strong social and communication skills to connect with our customers and our team"
I have performed professionally in thousands of audience-interactive improv shows and interactive theatre experiences, which pretty much gives me a triple Master’s Degree in Collaboration, Storytelling, and “Making Wonderful Things Out of What the Audience Gives Us.”
See how improv informs everything I do.
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"You’re confident that there’s something unique only you could bring to our team."
When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile takeover that sparked delight for the whole company.
About Cliff McCloe
A screenplay starring your favorite person in the world: YOU!
With a special cameo by Cliff McCloe himself!
PZZZZOW! A shimmering, glowing portal opens up next to you. An eerily familiar-looking person steps through.
YOU: What is happening?
EERILY FAMILIAR-LOOKING PERSON (EFLP): Never mind me. Let’s talk about you. You're looking sad, friend.
YOU: Uh, well, my organization has a story to tell but...
EFLP: ...you can't find the right copywriter and creative lead to, well, lead you.
YOU: You read my mind.
EFLP: (snickers) You have no idea. Let me guess: you need a versatile, client-facing creative with 13+ years of experience conceptualizing, writing, editing, researching, and developing copy and content strategy for things like video, advertising campaigns, SEO-driven websites, email, blogs, advertising, marketing campaigns, and other digital content.
YOU: But how did you...?
EFLP: (closes eyes and touches their temples with their index fingers in a very mysterious way) You want a content writer who is quick on their feet. Maybe an actual professional improviser, someone who collaborates with their teammates to make up wonderful things on the spot.
YOU: Wait...is that my coat? Are you wearing my coat?
EFLP: (Shrugs coyly) Maybe a senior copywriter who wrote an award-winning social media campaign that built 120M impressions in 2 weeks, someone who wrote and creative-directed hundreds of explainer videos, someone who has worked across multiple industries, like healthcare, SaaS, telecom, artificial intelligence, internal communications, medical devices, change management...
YOU: Has anyone ever described you as eerily familiar-looking?
EFLP: You're so close…
YOU: (more dumbfounded expressions)
EFLP: You'll get there. Okay, you'd love to have someone who will keep the dialogue lively and on point from the kickoff meeting to the final delivery. Maybe a steely-blue-eyed rascal who can lead the deep-dive strategy session and walk 20 miles in the audience’s shoes. A jolly (i.e., mildly rotund) chap dedicated to collaborating with his team to bring the best concepts forward and who isn't afraid to pitch the hell out of them. Someone who'll push his fellow creatives to do their best and who'll make everyone want to come back for more. A person who can sing the words of the Brady Bunch to any tune he knows…
YOU: That last part is awfully specific. Maybe wrap it up.
EFLP: Fair enough. Let's cut to the chase and get down to brass tacks. If you want an experienced copywriter and creative lead who lives to make the work better, just say, "Get Me Cliff McCloe."
YOU: (meekly) Get me Cliff McCloe.
EFLP: (a little louder) Get me Cliff McCloe.
YOU/EFLP TOGETHER: (with feeling) GET ME CLIFF MCCLOE!
PZZZZOW! A different shimmering, glowing portal opens up next to you. A steely-blue-eyed, mildly rotund, and majorly confused Cliff McCloe appears out of nowhere.
YOU: (Ignores Cliff and looks deeply into the EFLP’s eyes) Wait. You're...?
EFLP: Yes, I'm Future You. We’ve already hired Cliff and guess what? Everyone thinks we’re a couple of geniuses!
YOU: Hard to argue with that.
CLIFF MCCLOE: Anybody want some waffles?
Let’s turn sound into power together!
You want a ACD-Copywriter with well-honed copy instincts to craft meaningful experiences that keep the customer at the center of everything. You want someone who has the confidence to push the boundaries, and who is passionate about making music a little more magical.
I think we could be a great match. Let’s do it!