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I got a remedy for that cough, Paul.
I’m no doctor, but maybe you need a writer who *cough* worked on the inaugural Talent Acquisition Team at *cough* Splunk.
Maybe someone who helped incorporate Splunk’s brand-new *cough* employee value proposition into everything: (blogs, internal communication guides, news stories, job descriptions, *cough-cough* the “Power of Us” video, social, the career site, and a *cough-cough* successful Great Places To Work® submission.) *Cough*
Anyway, if my application isn’t in your inbox now, it will be soon. You can take a sneak peek at my resume here.
Feel better!
Cliff
Let me clear my throat
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Talent, Inclusion, Communications & Culture Experience
Your next copywriter should feel at home in the human resources space.
When Splunk was looking to completely revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match its new brand positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication. I also co-wrote a proposal that helped land Splunk on the Great Places to Work® list.
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A Thoughtful Internal Communicator
Cisco must ensure that its employees are on the same page to create a place where people love to work. I’ve helped organizations like The Leukemia & Lymphoma Society, Point B Consulting, and McKinsey & Company promote various internal communications, including high-level values messaging, how-to content, talent acquisition collateral, and internal guidelines.
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A Knack for Explanation
As a former special-education para-educator and explanation video company creative director, I know how important it is to provide content that reaches EVERY employee—no matter their background.
I’ve strategized, conceived, written, directed, and account-managed over 100 explainer videos for dozens of clients and am ready to share what I know about the science of explanation.
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An Education Veteran
You need someone who can develop content that keeps your global employees informed, inspired, and connected to your business, brand, culture, and one another. I was proud to work with SMEs from McKinsey & Company to help them produce 13 e-learning courses that were used by dozens of Fortune 1000 organizations across the globe. While I can’t share the work online, I’d be happy to discuss my approach on a call or in person.
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Big Ideas on Tap
Not EVERY internal communication requires a huge blowout idea. But sometimes you need a little extra ‘oomph’ to make that connection with your people. And wouldn’t it be nice to have a writer with that kind of experience?
See how I collaborated with teams to squeeze big results from seemingly tiny projects. -
A Writer with an Owner's Mindset
When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.