CVS, Meet Your Next Explanation Professional.
I have strategized, conceived, written, account-managed, and creative-directed hundreds of B2C and B2B videos for dozens of clients. I’ve led internal and external teams at every stage, from strategy consultation to execution.
When you’re making an explanation video, the creative and SME teams are sure to have a lot of questions: How much on-screen text is too much? How often should we feature footage of the expert? How do we lay out a case without making it sound like a canned marketing pitch? How deep should we go into this topic? What style of animation should we use?
And that’s just scratching the surface. I’m ready to bring everything I know about the science of explanation to ensure our projects succeed.
The Right Video For The Right Occasion
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Techno-jargon, Simplified
I’ve led teams that simplify incredibly complex ideas, such as mRNA technology and AI-driven ultrasound.
See how we balanced empathy and science to help The Leukemia & Lymphoma Society (now Blood Cancer United) simplify breakthrough CAR T-cell treatments.
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Segmenting the Message
AT&T Multi-Access Edge Computing (or MEC) helps businesses manage their cellular data. We created a video series to introduce MEC, including four high-level overview videos for executive teams and six tutorial videos for IT departments.
Watch an overview -
Explaining a Brand-new Technology
As an early pioneer in AI-driven ultrasound, EchoNous had to move quickly to educate doctors and other healthcare providers. Most doctors were skeptical about mixing AI with ultrasound. So, it engaged my team to write and produce over a dozen explanation videos to do just that.
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Navigating the Unnavigable
Technological or medical concepts can be tough to comprehend. But few topics break people’s brains like healthcare insurance. We created a series of both high-level and nitty-gritty videos for LLS to explain its co-pay assistance program.
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Two Complex Topics, One Explanation
Deep Genomics utilizes AI and mRNA technology to help find cures and treatments for rare diseases. But in the early 2020s, few of their stakeholders and investors understood either topic—let alone how those two technologies could work together. We bridged the gap.
See the video series -
Making the Case
When you’re creating testimonial case studies, customers and clients don’t always speak in perfect sound bites. But they can deliver authenticity no copywriter can match. See how my teams pulled out that authenticity while still keeping true to the brand message.
See samples
More Reasons To Believe
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A Heart for Healthcare
I’ve been fortunate enough to help dozens of healthcare clients, including The Leukemia & Lymphoma Society, Intel Care Innovations, and UChicago Medicine, tell their stories across a variety of mediums.
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A Knack for Big Ideas
I’m a big believer in the idea that you don’t need a Super Bowl budget to make a significant impact. I always try to find a way to bring the big ideas.
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An Experienced Internal Communicator
I’ve helped dozens of organizations with a wide variety of internal communications, including high-level values messaging, employee-centered program materials, and internal guidelines.
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A Veteran Performer and Presenter
I possess advanced collaboration, presentation, and pitching skills, which I honed by performing and emceeing THOUSANDS of improvisational theatre experiences. Also, FWIW, most of the narration you hear in the videos above is me.