Cliff McCloe, UX and Instructional Writer

I turn complex information into clear, useful messages and instructions. From navigation to error messages, and from instructions to product explanations, I consider what people need to know, when they need it, and how to make it easy to find and understand.

I spent six years as a special education paraeducator and four years as a writer/creative director for an explanation video company. Those two experiences taught me a single truth: if you want to move your audience, you have to meet them where they are.

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Select UX and Instructional Content

  • The DIGITS from T-Mobile landing page

    DIGITS App

    T-Mobile

    • T-Mobile DIGITS lets customers use one phone number across multiple devices—or multiple phone numbers on one device.

    • UX and copywriting tasks included onboarding screens, account creation, notification messaging, and help content.

    See the work
  • A service station called LLS co-pay application station

    Co-Pay Assistance Program Explanation Video Series

    The Leukemia & Lymphoma Society

    • The popular Co-Pay Assistance Program had a high incidence of errors in applicants’ submitted forms. I broke down every use case into a clear, step-by-step story.

    • Insight: 50% of Americans do not understand their insurance documents.

    Watch the series
  • A T and T Business, A T and T MEC service manager

    SaaS Dashboard Videos

    AT&T

    • Multi-Access Edge Computing (or MEC) helps businesses manage their cellular data.

    • Four overview videos simplified high-level MEC concepts.

    • Six tutorial videos led IT professionals through the most common MEC scenarios step by step.

    Visit the agency project page
  • Calibrate

    Telehealth Weight Loss Program: Drip Emails

    Calibrate

    • Medical weight-loss providers needed help convincing HR/Benefits professionals to overcome their aversion to new GLP-1 advancements.

    • In these drip emails, I focused on the immediate pain points: ROI, long-term effects, health ripple effects, and medical proof.

    Download the PDF
  • Akathisia RAMPt

    Akathisia RAMPt Testing Video

    ERS

    • The movement disorder akathisia can be diagnosed by administering the Rapid Alternating Movement Palm Test (or RAMPt).

    • The video provides a step-by-step visual and auditory guide to administering the test.

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  • A man holds a sign that reads, Welcome to Splunk

    Careers Site Rebrand

    Splunk

    • Rebuilt and rebranded the company’s employer marketing communications.

    • Provided preliminary wireframe direction for all careers site pages.

    See the work