Cliff McCloe, Scriptwriter

I have strategized, conceived, written, and creative-directed hundreds of B2C and B2B videos for dozens of clients. I’ve led internal and external teams at every stage of problem-solving, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your team.

  • A man in glasses holding up a sign that reads "Welcome to Splunk"

    Brand stories

    When Splunk refocused its talent acquisition brand on its culture of belonging, our internal team created a video that put a human face on a global SaaS organization.

    See the work
  • A man in a fighter pilot jacket

    Unexpected takes

    Sometimes, you need to shake the structure up.

    Take Truckee Tahoe Airport. They wanted out-of-town pilots to understand the unique challenges that mountain flying presents. So my team created a country-western music video, of course.

    See the work
  • Two doctors examine a CAR T-cell

    Techno-jargon, simplified

    I’ve led teams that simplify incredibly complex ideas, such as mRNA technology, AI-driven ultrasound, and insurance forms (yikes!)

    Discover how we created dozens of cancer education videos that seamlessly paired explanation best practices with good old-fashioned empathy.

    See the work
  • Superhero employees standing out

    Internal comms

    I’ve helped organizations like The Leukemia & Lymphoma Society, Point B Consulting, and McKinsey & Company promote various internal communications, including high-level values messaging, how-to content, and career development.

    See a sample
  • Umpqua Bank 'We Heart" marketing collateral

    Case studies

    When customers and clients talk about your brand, they don’t always speak in perfect sound bites. But what they can deliver is authenticity, in a way that no copywriter could match. See how I brought that authenticity out.

    See samples