
Cliff McCloe - Video scriptwriter
I have strategized, conceived, written, and creative-directed hundreds of B2C and B2B videos for dozens of clients. I’ve led internal and external teams at every stage of problem-solving, from strategy consultation to execution.
Just a few of the clients who trust Cliff
-
Brand stories
When Splunk refocused its talent acquisition brand on its culture of belonging, our internal team created a video that put a human face on a global SaaS organization.
-
Short and sweet
When international tennis superstar Li Na retired from the game, tennis brand Babolat needed a simple way for her fans to show their love and respect. The #LoveLi social media campaign was born. After garnering 120M views, we produced this short social media video to thank her fans for their support.
-
Unexpected takes
Sometimes, you need to shake the structure up.
Take Truckee Tahoe Airport. They wanted out-of-town pilots to understand the unique challenges that mountain flying presents. So my team created a country-western music video, of course. -
Techno-jargon, simplified
I’ve led teams that simplify incredibly complex ideas, such as mRNA technology, AI-driven ultrasound, and insurance forms (yikes!)
Discover how we created dozens of cancer education videos that seamlessly paired explanation best practices with good old-fashioned empathy. -
Internal communications
I’ve helped organizations like The Leukemia & Lymphoma Society, Point B Consulting, and McKinsey & Company promote various internal communications, including high-level values messaging, how-to content, and career development..
-
Case studies
When customers and clients talk about your brand, they don’t always speak in perfect sound bites. But what they can deliver is authenticity, in a way that no copywriter could match.