Umpqua Bank “Crazy About You, Serious About Your Money” Digital and Radio Campaign
To position Umpqua Bank as the undisputed customer service champion, we tapped into customer reviews that told the tales of how Umpqua Associates went the extra mile.
A campaign microsite served as the campaign hub.
Each compassionate story paired a story with a connection to a business product.
A series of radio spots accompanied the campaign in the Portland market.
We turned the “A Dog with a Gluten Allergy” story into a sixty-second honky-tonk song for radio.
Landing page hero module
Landing page story 1 "A Dog with a Gluten Allergy Walks into a Bank"
Landing page story 2: "Whizz...Whirr...Poof...Clunk"
Landing page story 3: "The Sweet, The Not-So-Sleepy, and The Giggly"
Landing page story 4: "Sugar & Spice and an Itty-bit of Drool"
Landing page story 5: "I'm not as Zig as I Zoud"
Landing page story 6: The Loan Approver Dust Remover
The Team
Website, social, print collateral, and bus king copy: Cliff McCloe
Creative Director: Kalie Kimball-Malone
Creative Lead: Ross Hogin