Umpqua Bank Omnichannel Brand Awareness Campaign
To help Umpqua Bank increase consumer and commercial brand awareness in its first-ever Puget Sound stores, The Garrigan Lyman Group created the “We Heart” campaign to tap into Seattle’s genuine neighborhood passion.
People shared what they loved about a particular local neighborhood business on Facebook, by text, or even with a love note.
The most-loved neighborhoods received $10,000 for a community project; the ten most-loved businesses each received $1,000.
The campaign received over 70,000 love notes, nearly tripling expectations.
Seattleites wrote love notes to the their favorite neighborhoods and institutions.
Partner businesses posted signs encouraging customers to vote for them.
Participants could also vote from their phones.
Facebook landing page
Mobile landing page
In-store collateral
The Team
Website, social, print collateral, and bus king copy: Cliff McCloe
Creative Director: Kalie Kimball-Malone
Creative Lead: Ross Hogin