DMI looks like my kind of people

Human. Curious. Unique. Bold.

  • Cliff McCloe - DEI Copywriter

    Be Human

    Technologists love their jargon. But, as marketers, we must always remember that the most important language is "Human."

    I bring that audience-first belief to everything I do. I’ve strategized, conceived, written, creative-directed, and account-managed over 100 plain-language, jargon-free explanatory videos that turned complicated topics into human-centered stories.

  • Cliff McCloe - Improviser

    Be Curious

    There's nothing I love more than the creation, incubation, and evolution of new ideas. In fact, I have performed in thousands of audience-interactive improv shows, which pretty much gives me a dual Master’s Degree in Collaboration and “Making Wonderful Things Out of What the Audience Gives Us.” I'll bring that improvisational spirit to everything I do at DMI>

  • Cliff McCloe - A Copywriter with an Owner's Mindset

    Be Unique

    Diversity, differentiation, and unconventional thinking don't just happen; those qualities have to be cultivated. And I love to cultivate! Like that time I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.

  • Cliff McCloe - Big Ideas for Projects of Any Size

    Be Bold

    Not EVERY piece of copy requires a huge blowout idea. But sometimes you need to go bold to make a memorable connection. Wouldn’t it be nice to have a writer with that kind of experience?

    See how I collaborated with teams to squeeze big results from seemingly tiny projects.

Quick Samples