How excited am I about the chance to work for Indigo Slate?

You have a wicked cool “about us” video entitled the Indigo Slate Brand Anthem. I mean, come on! Who wouldn’t want to work for a company that approaches creativity like that? So, I co-opted the script of that video (almost word for word) and inserted myself into it. You know. Like you do.

Here’s what I came up with.

EXT: THE MOSES BUILDING.  Zoom into a window and land upon EXECUTIVE CREATIVE DIRECTOR MICHAEL BARTLEY leaning back in an office chair.

VO: You are an idea.

We zoom in to reveal what’s in his head: It’s his entire creative team in a room with a dozen beautiful butterflies.

And like any idea you have hopes, fears, dreams…

Some team members are chasing them with butterfly nets, some are examining them with magnifying glasses. Others are whiteboarding air vehicles powered by butterfly-driven engines. Another group is creating stained glass windows based on butterfly wings.

A bright little spark waiting to explode, knowing what you could be.

A new butterfly, more luminescent and vivid than the rest, takes flight and pulls our focus.

If only there was someone to help you, though…

As the butterfly-net people attempt to capture the elusive new butterfly, a baritone voice singing a pair of complementary notes can be heard in the distance.

…who teams with brains, passion, and talent to see your possibilities.

The voice belongs to Senior Copywriter and Creative Director CLIFF MCCLOE, who enters the frame singing his two-note interval.

To poke, prod, and mold you to go from “what if?” to “what is.”

He smiles at the group and motions to the designer standing nearest to him, encouraging her to join him. She offers her own two-note phrase. CLIFF motions to the others; one by one, they all join—some offering a bass line, others a trilling melody. A madrigal of sound envelops the room. CLIFF extends his hand into the middle of the circle; the rest follow suit, each hand resting on another.

It’s hard work but great ideas are worth it.

The melody builds to a crescendo. 

(Almost a whisper) And before you know it, “Bam!”

The elusive butterfly gently lands on their overlapping hands. The madrigal comes to an immediate halt on the word “Bam!”

There you are!

The butterfly pauses and then begins to flap its wings, faster and faster, until it creates a harmonic of its own.

Explosive. Inspired. Individual. What you always knew you could be.

The sound calls thousands of butterflies of all different sizes and colors to the area.

Hey, Indigo Slate.

Let’s make something great together. MICHAEL and CLIFF shake hands, but they can’t help but stare up at the flutter of butterflies flying into the night’s final light.