T-Mobile Careers: Hyperlocal Social Media

Seattle is well-known as a destination location for technology careers. But it was easy for locals to forget that T-Mobile is one of the region’s largest tech players. So we developed this social media campaign to gently remind them.

• Tactics

  • Differentiate T-Mobile from “stuffier” brands

  • Highlight the benefits of our Bellevue location

  • Position T-Mobile as a major tech player