Will Co-targeting Help Get Me Moore?
Moore, the largest fundraising services provider in the world, knows how crucial it is to use a strategic array of channels to attract and nurture its donor audiences.
Well, if co-targeting is good enough for Moore, it’s good enough for me. Since I’m applying for their recently posted Senior Copywriter position, I co-targeted a bunch of social platforms and blogs to help me get noticed. Like this one. And this one. And this one. (By the way, I wouldn’t hate you if you dropped a like or a comment on any—or all—of these posts.)
I thought of doing an online campaign as a co-targeting strategy but those are pretty expensive, so I just mocked one up for funsies.
See what Cliff can do for Moore
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A Heart for the Nonprofit Space
Nonprofits do the hard work of transforming our shared beliefs into the work that bolsters our spirits and saves the lives of the people we love. I’ve had the pleasure and privilege to help organizations like World Vision, The Leukemia & Lymphoma Society, The Legal Foundation of Washington, and The Boy Scouts of America fundraise for causes dear to all of us.
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Versatility on Tap
Your next Marketing Copywriter will need to craft a wide variety of materials tailored to the needs of disparate audiences. I have deep experience writing across a variety of media including web content, social media campaigns, email, video, and digital advertising.
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A Knack for Big Ideas
No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.
See how I collaborated with teams to squeeze big results from seemingly tiny projects. -
A Guy You'd Want to Grab a Beer With
When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.
A selection of non-profit work
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World Vision Digital Fundraising Campaign
To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home in a way that would resonate with each unique audience.
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Legal Foundation of Washington Fundraising Video
The Legal Foundation of Washington seeks to ensure access to civil legal aid for all people in Washington and to improve equity in the civil justice system. To help them achieve their vision of a society where poverty and race are not impediments, my team and I created a fundraising video for their Endowment for Equal Justice campaign.
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Raven Rock Ranch Fundraising Video
Many Pacific Northwest children who have experienced extended trauma find solace in equine-facilitated horse therapy at Raven Rock Ranch. These troubled kids make significant gains by learning to bond with and care for horses. This video not only explains the neurology behind the therapy but also puts prospects in a troubled teen’s shoes.
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The Day I Found Out Social Media Campaign
The Day I Found Out was a Seattle Cancer Care Alliance website with professionally made videos that told people’s stories of the day they found out they had cancer. But when the advertising agency that created the campaign took over ownership of the site and its Twitter account, we were left with two problems: we weren’t cancer experts and we had virtually no budget to film new videos. Fortunately, the intern copywriter had an idea.