Nonprofits do the hard work of transforming our shared beliefs into the work that bolsters our spirits and saves the lives of the people we love. I’ve had the pleasure and privilege to help organizations like World Vision, The Leukemia & Lymphoma Society, The Legal Foundation of Washington, and The Boy Scouts of America fundraise for causes dear to all of us.

Your next Marketing Copywriter will need to craft a wide variety of materials tailored to the needs of disparate audiences. I have deep experience writing across a variety of media including web content, social media campaigns, email, video, and digital advertising.

No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.

See how I collaborated with teams to squeeze big results from seemingly tiny projects.

When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.

To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home in a way that would resonate with each unique audience.

The Legal Foundation of Washington seeks to ensure access to civil legal aid for all people in Washington and to improve equity in the civil justice system. To help them achieve their vision of a society where poverty and race are not impediments, my team and I created a fundraising video for their Endowment for Equal Justice campaign.

Many Pacific Northwest children who have experienced extended trauma find solace in equine-facilitated horse therapy at Raven Rock Ranch. These troubled kids make significant gains by learning to bond with and care for horses. This video not only explains the neurology behind the therapy but also puts prospects in a troubled teen’s shoes.

The Day I Found Out was a Seattle Cancer Care Alliance website with professionally made videos that told people’s stories of the day they found out they had cancer. But when the advertising agency that created the campaign took over ownership of the site and its Twitter account, we were left with two problems: we weren’t cancer experts and we had virtually no budget to film new videos. Fortunately, the intern copywriter had an idea.

To help drive World Vision sponsorships, we built two campaigns that targeted women in general and the Hispanic segment of that audience.

How do you create video engagement in the cancer survivorship community when you don’t have a) cancer, b) cancer expertise, or c) the budget to film new videos?

I led a team that created this fundraising video that helped The Legal Foundation of Washington achieve its vision of a society where poverty and race are not impediments to legal services

Benefits teams make decisions based on data-driven evidence. So, we hit the numbers hard for this Calibrate Medical Weight Loss email campaign and increased click-through rates by 188%.

Maple Leaf Farms, America’s largest duck farm, wanted to encourage chefs at high-end restaurants to put duck on the menu. We delivered an award-winning direct mail campaign that took customization to a whole other level.