Communicating healthcare benefits requires a warm and empathetic touch. I’ve helped organizations like MetLife, Point b Consulting, and McKinsey & Company promote their internal communications on a variety of topics—from high-level mission messaging to benefits packages.

You’re looking for someone with “deep omnichannel patient engagement experience”, someone adept in “using digital communications to influence patient/member behavior.”

I have extensive experience writing across a variety of media including landing pages, social media campaigns, email, video, and digital advertising.

Your next Senior Copywriter needs to have a background in “writing patient-facing communications and marketing in the healthcare environment.” I’ve had the pleasure to help a variety of healthcare clients like The Leukemia & Lymphoma Society, Intel Care Innovations, and Calibrate Medical Weight Loss tell their stories.

At Splainers, an explanation video company, I strategized, conceived, wrote, creative-directed, and account-managed over 100 explanatory videos. I regularly collaborated with SMEs and c-suite-level leaders to help them simplify complex topics. I’ve also had the pleasure of leading creative teams at every problem-solving stage, from strategy consultation to delivery.

No project is too small to make a big impact. The key to going big? Legendary 60s ad-man Howard Luck Gossage used to say, “I don’t know how to talk to everybody, only to somebody.” I try to put that sentiment into everything I do.

See how I collaborated with teams to squeeze big results from seemingly tiny projects.

When the senior leadership team at The Garrigan Lyman Group took a day off for an in-house leadership seminar, I organized a not-so-hostile impromptu takeover that sparked delight for the whole company.