• The campaign targeted gay Gen X men to educate them about the temperature fluctuations they might experience in the first weeks of an HIV infection.

• Highlighted strategy: Utilize familiar AIDS quilt imagery to stress the idea: Better under a quilt than on one.
  
  

The poster was created in the 2010 Creative Smackdown class at the School of Visual Concepts (Mike Hayward and Kurt Reifschneider, instructors.)

It won a Gold Medal for Student work at the Seattle Addy Awards.

Concept and creative direction: Cliff McCloe

Design: Peter Orr and Dwight Battle