RU2HOT.org Poster / Student work
RU2HOT was a public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected (which is known as acute or primary HIV infection). The basic idea of the poster: it's better to be cuddling under a quilt than it is to be memorialized on one. It was created in the 2010 Creative Smackdown class at the School of Visual Concepts (Mike Hayward and Kurt Reifschneider, instructors.) It won a Gold Medal for Student work at the Seattle Addy Awards.