Creating a heartfelt testimonial is an exercise in relinquishing control. Your subject won’t speak in pre-approved soundbites or adhere to your brand guidelines. But there’s nothing like a well-crafted testimonial to bring authenticity to your message.

Learn my three keys to creating a heartfelt testimonial.

Of the five Requests for Proposals (RFPs) I wrote for Splainers—an explanation video company— two earned Splainers business (a 40% success rate.) I also coordinated the creation of a successful Great Places to Work proposal for a different company. I’d be more than happy to discuss my approach in private at your convenience.

When you’re addressing a prospect or current donor, you have to craft a story that balance facts and data with genuine emotional content.

See the storyboarding tool that helps Leukemia & Lymphoma Society fundraisers implement a rational structure for building an emotionally rich story to move their prospects to action.

To inspire donors and prospects to invest in your vision, you’ll need someone who can synthesize complex information into language that resonates with them. I’ve had the pleasure of helping organizations like The Leukemia & Lymphoma Society and Deep Genomics tell their stories in a way that their audiences can understand.

Nonprofits do the hard work of transforming our shared beliefs into the work that bolsters our spirits and saves the lives of the people we love. I’ve had the pleasure and privilege to help organizations like World Vision, The Leukemia & Lymphoma Society, The Legal Foundation of Washington, and The Boy Scouts of America fundraise for causes dear to all of us.

Your next Development Communications teammate will need to craft a wide variety of materials tailored to your donor audiences and frontline fundraisers. I have deep experience writing across a variety of media including web content, social media campaigns, email, video, and digital advertising.