Cliff McCloe, Technology Brands

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  • A man in glasses holding up a sign that reads "Welcome to Splunk"

    Brand stories

    When Splunk refocused its talent acquisition brand on its culture of belonging, our internal team created a video that put a human face on a global SaaS organization.

    See the work

  • A man in a fighter pilot jacket

    Unexpected takes

    Sometimes, you need to shake the structure up.

    Take Truckee Tahoe Airport. They wanted out-of-town pilots to understand the unique challenges that mountain flying presents. So my team created a country-western music video, of course.

    See the work

  • Two doctors examine a CAR T-cell

    Techno-jargon, simplified

    I’ve led teams that simplify incredibly complex ideas, such as mRNA technology, AI-driven ultrasound, and insurance forms (yikes!)

    See the cancer education video series that seamlessly paired the unintuitive science of explanation with good old-fashioned empathy.

    See the work

  • Superhero employees standing out

    Internal comms

    I’ve helped organizations like The Leukemia & Lymphoma Society, Point B Consulting, and McKinsey & Company promote various internal communications, including high-level values messaging, how-to content, and career development.

    See a sample

  • Umpqua Bank 'We Heart" marketing collateral

    Case studies

    When customers and clients talk about your brand, they don’t always speak in perfect sound bites. But what they can deliver is authenticity, in a way that no copywriter could match. See how I brought that authenticity out.

    See samples

Where Ideas Take Shape

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We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.