Indigo Slate: Take Two!
Indigo Slate is an agency here in Seattle that designs, curates and grows digital products and services that evolve brands and transform businesses. They have a wicked cool “about us” video entitled the Indigo Slate Brand Anthem (above.) Seriously, go watch it before you read any further; the rest of the post won’t make sense without it.
Finished watching? I mean, come on! Who wouldn’t want to work for a company that approaches creativity like that? So, back in June 2022, I co-opted the script of that video (almost word for word) and inserted myself into it. You know. Like you do.
Here’s what I came up with.
EXT: THE MOSES BUILDING. Zoom into a window and land upon EXECUTIVE CREATIVE DIRECTOR MICHAEL BARTLEY leaning back in an office chair.
VO: You are an idea.
We zoom in to reveal what’s in his head: It’s his entire creative team in a room with a dozen beautiful butterflies.
And like any idea you have hopes, fears, dreams…
Some team members are chasing them with butterfly nets, some are examining them with magnifying glasses. Others are whiteboarding air vehicles powered by butterfly-driven engines. Another group is creating stained glass windows based on butterfly wings.
A bright little spark waiting to explode, knowing what you could be.
A new butterfly, more luminescent and vivid than the rest, takes flight and pulls our focus.
If only there was someone to help you, though…
As the butterfly-net people attempt to capture the elusive new butterfly, a baritone voice singing a pair of complementary notes can be heard in the distance.
…who teams with brains, passion, and talent to see your possibilities.
The voice belongs to Senior Copywriter and Creative Director CLIFF MCCLOE, who enters the frame singing his two-note interval.
To poke, prod, and mold you to go from “what if?” to “what is.”
He smiles at the group and motions to the designer standing nearest to him, encouraging her to join him. She offers her own two-note phrase. CLIFF motions to the others; one by one, they all join—some offering a bass line, others a trilling melody. A madrigal of sound envelops the room. CLIFF extends his hand into the middle of the circle; the rest follow suit, each hand resting on another.
It’s hard work but great ideas are worth it.
The melody builds to a crescendo.
(Almost a whisper) And before you know it, “Bam!”
The elusive butterfly gently lands on their overlapping hands. The madrigal comes to an immediate halt on the word “Bam!”
There you are!
The butterfly pauses and then begins to flap its wings, faster and faster, until it creates a harmonic of its own.
Explosive. Inspired. Individual. What you always knew you could be.
The sound calls thousands of butterflies of all different sizes and colors to the area.
Hey, Indigo Slate.
Let’s make something great together. MICHAEL and CLIFF shake hands, but they can’t help but stare up at the flutter of butterflies flying into the night’s final light.
I sent this script off and crossed my fingers. And I got an interview! In fact, I got a few interviews. In the end, they decided to go another way. I was disappointed but, you know, life happens.
However, it looks like there’s a NEW position open, so I thought I’d give it a go again. I’ve submitted my application (with this script) for a posting that has nearly 1000 applicants. Yikes. So, if you happen to be an Indio Slatarian and this tickles your fancy, give me a shout, yo! I could use all the help I could get.
The Lengths I Go To is my (hopefully) limited-series blog* wherein I share the different ways I try to stand out during my job search. As of today, I’ve done 11 of these blogs, got 4 bites, and 1 job out of it. I’ll take a 36.363636363% job search success rate any day.
* Rather not see more content like this? Hire me and I promise I’ll stop!
