I love (the) Ninety(s)! Will they love me?
Ninety is an innovative, cloud-based business operating system (BOS) that helps organizations focus, align, and thrive. They need a “multi-faceted Marketing and Brand Copywriter who can leverage their talents in crafting compelling copy”. That’s me! They want to see some fly metrics. So, let’s get jiggy with it and show ‘em! Word!
Let’s see the metrics
Babolat Social Media Campaign
Tennis legend Li Na was going to retire and Babolat wanted to help her fans say goodbye. The award-winning #LoveLi social media campaign found a simple way to capture the love.
The metrics that matter:
50 million impressions in five days
120 million impressions in two weeks
230% increase in Babolat’s Twitter engagement
1 Addy award
Turning self-promotion into something real
Splunk needed a Talent Marketing Copywriter to help bring their employer brand to life. Hundreds of people applied and I didn’t know to stand out. So I wrote them an animated video script that incorporated their values and posted it on Linkedin. It got their attention! It worked so well, I kept doing it! I even did it for Ninety, which is all meta and stuff.
The metrics that matter:
3 hours of work
3 interviews
1 killer job
LG G4 Exclusive Preview Tour - National Experiential Campaign
How do you get people excited about a phone you actually had to use to believe? Take it on the road.
The metrics that matter:
14 cities in 3 weeks
80% ambassador program engagement rate (typical engagement is 10%)
What you’ll get from Cliff McCloe
Versatility on tap
For the past 12 years, I have collaborated with designers, producers, strategists, and video creatives to infuse the written word into an array of materials including advertising, digital, social media, experiential campaigns, email and blogs—the works! I also have extensive experience writing and creative-directing video projects.
Leadership at every step
I’ve led clients and internal teams at every phase. The Tone-Setting First Call. The Nitty-Gritty Strategy Session. The Free-For-All Concepting Meeting. The Follow-Up Laser-Focused Concepting Meeting. The First Client Preso (aka The Big Show). The Egos-Be-Damned Production Frenzy. The “I-Can’t-Wait-To-Work-With-Your-Team-Again” Post-Delivery Call & Backslapping Session.
A veteran storyteller and educator
I have performed in thousands of audience-interactive improv shows at the SAK Comedy Lab and at Universal Studios Orlando, which pretty much gives me a dual Master’s Degree in Collaboration and “Making Wonderful Things Out of What the Audience Gives Us.” I’ve also spent seven years as an educator in special ed classrooms. Both of those experiences taught me an irrefutable truth: If you want to take your audience somewhere cool, you have to start by meeting them where they are.
If you’re the hiring manager or recruiter, my resume is in your inbox, so give me a shout, yo!
Cheers,
Cliff
The Lengths I Will Go To is my (hopefully) limited-series blog wherein I share the different ways I try to stand out during my job search. Rather not see more content like this? Hire me and I promise I’ll stop!
