Cliff McCloe,

Human Resources Copywriter

When your organization needs to communicate with its employees (present or future), your content needs to be clear, jargon-free, and empathetic. I’ve helped companies like Splunk, Point B, and McKinsey & Company build trust and explain complicated topics.
  • Superhero employees standing out

    When you're changing mid-stream

    McKinsey had well-established career development paths and tools for years. But when they introduced a new internal credentialing program, employees struggled to understand the “how” and the “why”. Our team created this video to inspire their staff to get on board.

    Watch the video

  • Point B Recruitment Flyer

    Attracting early career talent

    Every consultant at Point b Consulting is an employee-owner. We developed this recruitment flyer to encourage recent grads to forego “going along along for the ride” and imagine themselves getting into the driver’s seat of their own career.

    See the work

  • A woman holds up a sign that reads Love, Splunk

    Revamping your talent acquisition site

    For digital resilience leader Splunk, DEI wasn't just a page on their website; employees consistently rated their "culture of belonging" as the best thing about working there. When it revamped its talent brand, I led the copywriting efforts to put belonging front and center.

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  • A Heineken SUV displays the vehicle warning signals

    If the message may not be welcome

    Since Heineken employees travel over 10 million miles a year, their leadership team equipped its vehicles with GPS monitoring technology to improve safety. To put employees’ minds at ease, my team created this video to reassure them that management had their best interests at heart.

    Watch the video