World Vision
Overview — “Investing in a Child’s Future Works” Campaign — “Give the Gift of Bountiful Life” Campaign
World Vision Omni-channel campaign
World Vision is a global Christian humanitarian organization dedicated to finding sustainable solutions for poverty-stricken communities worldwide. To drive sponsorships, they asked us to develop two campaigns focused on middle-aged Christians, one targeting white women and the other focused on Hispanic women.
A unique sponsorship landing page from the “Give the Gift of a Bountiful Life” campaign
“Investing in a Child’s Future Works” campaign
Research showed that middle-aged white Christian women would respond more favorably to “pull themselves up by their bootstraps” messaging. We focused on the idea that equated generosity with investment.
Investing in a Child’s Future Works: Videos
If you will, they will.
The Education They Deserve
Investing in a Child’s Future Works: Display Ads
“Give the Gift of a Bountiful Life” campaign
This data-driven campaign relied on the insight that messages that focused on family and traditional values would drive Hispanic women to respond.
Give the Gift of a Bountiful Life: Videos
Imagine If You Could Change….
Dinnertime Is More Than Just Food: Video
Give the Gift of a Bountiful Life: Display Ads
