AT&T, Meet Your Next Senior UX Writer.
I’d be delighted to help move AT&T’s brand forward with compelling digital content. A few reasons to believe:
I recently completed an eight-month contract with the Metro by T-Mobile Web team.
As my agency’s lead T-Mobile copywriter, I created hundreds of marketing and UX assets over six years.
Regularly translated complex topics into easy-to-follow instructional videos utilizing explanatory science best practices.
I’ve created hundreds (if not thousands) of digital assets for T-Mobile, including landing pages, app experiences, video, and social media.
Sample UX and Instructional Work
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Careers Site Rebrand
Splunk
Rebuilt and rebranded the company’s employer marketing communications.
Provided preliminary wireframe direction for all careers site pages.
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SaaS Dashboard Videos
AT&T
Multi-Access Edge Computing (or MEC) helps businesses manage their cellular data.
Four overview videos simplified high-level MEC concepts.
Six tutorial videos led IT professionals through the most common MEC scenarios step by step.
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DIGITS App
T-Mobile
T-Mobile DIGITS lets customers use one phone number across multiple devices—or multiple phone numbers on one device.
UX and copywriting tasks included onboarding screens, account creation, notification messaging, and help content.
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Co-Pay Assistance Program Explanation Video Series
The Leukemia & Lymphoma Society
The popular Co-Pay Assistance Program had a high incidence of errors on application forms.
We broke down every use case into a clear step-by-step story.
Insight: 50% of Americans do not understand their insurance documents.
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Telehealth Weight Loss Program: Drip Emails
Calibrate
Medical weight-loss providers needed help convincing HR professionals to overcome their aversion to adding GLP-1 coverage to their benefits programs.
In these drip emails, I designed the basic layout to focus on the immediate pain points: ROI, long-term effects, health ripple effects, and medical proof.
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Sales-enablement Digital Assets
Nintex
We organized every element of the Nintex LEAP conference page's UX and content around the Nintex sales team’s top goal: booking a 1:1 meeting.
We created other data-driven assets for a variety of other sales-enablement campaigns, including LinkedIn ads and emails.