See why blurry is good for Edelman

You’re looking for a healthcare copywriter who can “ideate and develop high engagement social and digital content to drive action and make impact.” Someone who can “blur the lines between mediums to create smart, innovative, and powerful work.” Well, I think that could be me! (See how blurry I am already?)

Greatest Hits

  • Cliff McCloe - Healthcare Copywriter

    A heart for healthcare

    You need someone with experience “writing, ideating, and scripting for all social platforms” in the healthcare space. I’ve been lucky enough to help a variety of healthcare clients like The Leukemia & Lymphoma Society, Cincinnati Children’s social media, and EchoNous tell their stories.

  • Cliff McCloe - Babolat Social Media Campaign

    2 weeks. 120 million impressions.

    When tennis legend Li Na announced her retirement, we partnered with Babolat to create the award-winning #LoveLi social media campaign that increased Twitter engagement by 230%

  • Cliff McCloe - T-Mobile Careers Social Media Campaign

    Hyperlocal social with a wink

    Seattle is well-known as a destination location for technology careers. But it was easy for locals to forget that T-Mobile is one of the region’s largest tech players. So we developed this social media campaign to gently remind them.

  • Cliff McCloe - Improviser and Performer

    A natural perfomer

    You need someone who isn’t afraid to perform on camera. I spent years as a professional improviser and performer honing my collaboration, presentation, and pitching skills.

    Wanna hear what I sound like? I did the voiceover for videos like this, this, and this.

  • Cliff McCloe - Video Veteran

    A video veteran

    I’ve strategized, conceived, written, creative-directed, and account-managed over 100 plain-language, jargon-free explanatory videos that turned complicated topics into human-centered stories.

  • How Cliff McCloe takes charge

    A guy you'd like to go for a drink with

    You’ll want someone with an owner’s mindset who isn’t afraid to take initiative.

    Here’s how I directed a not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.