Northwest Resource Associates, meet your next Communications Specialist

Hi! My name is Cliff McCloe. I saw that you were looking for a Communications Specialist to help Northwest Resource Associates empower youth, strengthen families, and improve child welfare systems. I think I can help you continue your drive towards that mission



Quick Hits

  • A versatile writer who has written across almost every medium, including websites, newsletters, social media posts, email marketing, blogs, and reports

  • A DEI believer who spent seven years as a K-12 special-education paraeducator in Washington state’s most diverse school district

  • An explanation veteran who has written and directed hundreds of explanatory videos on a variety of topics, including equine-facilitated youth therapy, cancer testing, and legal foundation fundraising

  • A natural collaborator with advanced problem-solving, presentation, and verbal communication skills honed by years of improv performance experience

Non-profit and communications work

  • World Vision Digital Fundraising Campaign

    World Vision Digital Fundraising Campaign

    To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home in a way that would resonate with each unique audience.

    Read the case study
  • A woman holds up a "Love, Splunk" sign

    Splunk Talent Acquisition Candidate Communications

    When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to align with its culture of belonging. We overhauled the career site, refocused our content marketing efforts, and refreshed every candidate communication.

    See the work
  • A stethoscope, medical clipboard, and microscope

    Cancer testing explanation videos

    To help put the hearts and minds of patients and their loved ones at ease, The Leukemia and Lymphoma Society created a Lab and Imaging Test Video series to explain how different blood tests, imaging tests, lab tests, biopsies, and personalized medicine approaches work.

    See a sample
  • Great Place to Work logo

    Long-form reports

    When an organization applies to be certified by Great Place to Work, it must submit a 20,000-word culture audit. This culture audit serves as a sort of case study and is used to evaluate and understand an organization’s workplace culture.

    Read a portion of a (mildly) redacted audit I wrote for a major SaaS company.

    See the work

Quick Samples