Slalom, meet your next Senior Content Writer!

The Citrix SD-WAN product is a big investment and prospects want to make sure they do their due diligence. We combined stats, heartfelt testimonials, and infographics in an easy-to-read eBook.

When an organization applies to be certified by Great Place to Work, it must submit a 20,000-word culture audit. This culture audit serves as a sort of case study and is used to evaluate and understand their workplace culture.

Read a portion of a (mildly) redacted audit I wrote for a major SaaS company.

Marketers can write copy until they’re blue in the face, but nothing beats the authenticity of a real client or customer. See how I reverse-engineered testimonial questions to produce video case studies that drive impact.

When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

I have strategized, conceived, written, and creative-directed hundreds of B2C and B2B videos for dozens of clients. I’ve led internal and external teams at every stage of problem-solving, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your team.

Tennis legend Li Na was going to retire, and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering a 230% increase in Babolat’s Twitter engagement.