When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

Guided by heavily researched best practices, we created a best-of-class, candidate-centric experience that brought the Splunk employee experience to life.

As lead T-Mobile copywriter at The Garrigan Lyman Group, I strategized, UX’d, and wrote dozens of customer-facing digital experiences, including landing pages, social media campaigns, and videos.

When we completely revamped T-Mobile’s prepaid site, we built a simple and clear customer journey with an interactive tool that made the choice to convert easy.

As a creative director at Splainers, an explainer video company, I led creative and client teams through every step, from content strategy to execution. Relying on the data-driven science of explanation, our team built hundreds of B2C and B2B videos that built connections and set viewers up for retention.

Here’s how we simplified highly technical concepts for AT&T Multi-Edge Computing.

Choosing a new cell phone or mobile carrier can be an overwhelming experience. My team designed a fully immersive digital experience that included videos, plan comparison tools, and device walkthroughs to make things just a little easier.

The customers and clients who are the heroes of these stories aren’t going to speak in perfect sound bites, use brand-approved messaging points, or deliver clever slogans. But what they can deliver is authenticity—in a way that no copywriter could match.