SurveyMonkey, meet your next jack-of-all-trades copywriter

When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

I’ve strategized, conceived, written, directed, and account-managed hundreds of explainer, brand, and how-to videos for dozens of clients. I am ready to share what I know about taking a data-driven approach to the science of explanation.

I am a firm believer in the power of personalization, and email marketing offers numerous opportunities for doing so. I love diving deep into the brief to find those golden nuggets about the unique audience we’re trying to reach. Because, as 1960s ad man Howard Luck Gossage used to say, “I don’t know how to speak to everybody, only somebody.”

Tennis legend Li Na was going to retire, and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering a 230% increase in Babolat’s Twitter engagement.

There’s no such thing as a boring topic. And there’s no reason why big ideas have to break the bank.

Whether it’s an award-winning, ultra-personalized direct mail campaign, an award-winning AIDS awareness poster, or a country-western music video that explains airport procedures, I’ve always tried to go big, no matter the budget.