United Way of King County, meet your next Copywriter

Hi! My name is Cliff McCloe. When I saw that you were looking for someone to help you “craft clear, compelling, and equity-centered content that advances the organization’s mission and strengthens community engagement.” I raced to apply. I’m so excited about the position that I created this custom site just for you.

Writing Samples

Non-profit and communications work

World Vision Digital Fundraising Campaign

To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home in a way that would resonate with each unique audience.

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Splunk Talent Acquisition Candidate Communications

When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

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Cancer testing explanation videos

To help put the hearts and minds of patients and their loved ones at ease, The Leukemia and Lymphoma Society created a Lab and Imaging Test Video series to explain how different blood tests, imaging tests, lab tests, biopsies, and personalized medicine approaches work.

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A successful Great Place to Work submission

When an organization applies to be certified by Great Place to Work, it must submit a 20,000-word culture audit. This culture audit serves as a sort of case study and is used to evaluate and understand an organization’s workplace culture.

Read a portion of a (mildly) redacted audit I wrote for a major SaaS company.

See the work