CM, meet CM, your next SR CW!

The great 1960s ad man Howard Luck Gossage used to say, “I don’t know how to speak to everybody, only somebody.” It reminds me that it doesn’t matter how beautiful a writer’s words are if there isn’t a strategy behind them.

Tennis legend Li Na was going to retire, and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering a 230% increase in Babolat’s Twitter engagement.

I have strategized, conceived, written, and creative-directed hundreds of videos for dozens of clients. I’ve led internal and external teams at every stage, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your team.

When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.