Microsoft, meet your next Performance Copywriter.

Whether it’s web, digital display, social media, experiential, or video, every single piece of T-Mobile marketing content is tested, retested, and then retested again. I’ve got 8 years of magenta experience, which means I’m performance-tested throughand through.

I have strategized, conceived, written, and creative-directed hundreds of videos for dozens of clients. I’ve led internal and external teams at every stage, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your team.

Tennis legend Li Na was going to retire, and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering a 230% increase in Babolat’s Twitter engagement.

The great 1960s ad man Howard Luck Gossage used to say, “I don’t know how to speak to everybody, only somebody.” It reminds me that it doesn’t matter how beautiful a writer’s words are if there isn’t a strategy behind them. And any strategy that doesn’t meet the audience where they are is pointless.