Motus, Meet Your Next Senior Growth Copywriter.

Motus is broadening its story from spend management to the full value of employee driving: controlling costs, reducing risk, and improving productivity. I am ready to help make that broader message clear and compelling, turning different customer priorities into focused campaign ideas and persuasive copy.

A video I wrote and directed for Heineken’s employee driving platform.

The six big questions I’m ready to help Motus answer

How can we drive sales conversations?

Motus helps companies account for the different driving costs employees face across locations. At Nintex, I built a conference landing page around booking 1:1 sales meetings, wrote supporting emails tailored to Saudi prospects, localized infographics with country-specific data, and paired audience pain points with compelling statistics in paid LinkedIn ads.

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How do we turn a complex offering into a compelling story?

As Motus scales a broader product portfolio, the challenge becomes finding a unified message. Meta had the same problem. Its cloud-based project management tool did so much that it was difficult to capture the big picture. With a cut-out, almost homemade style, the new lead-generation video we created leaned into simplicity and focused exclusively on audiences’ needs rather than on features.

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How do we reach multiple audiences with a unified message?

In a recent blog post, Motus CEO Phong Nguyen describes how customer conversations revealed that buyers valued risk management and productivity alongside spend management, which helped shape the company’s product roadmap. We took the same tack with EchoNous, an AI-driven ultrasound pioneer, when we created a series of marketing and on-device videos that targeted different audiences.

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How can we leverage audience research?

As Motus broadens its story beyond mileage, its messaging needs to reflect different customer priorities while maintaining a consistent voice. At Splunk, I used employee, stakeholder, and competitive research to help reshape employer-brand positioning and carried it across careers pages, blogs, video, email, social, and candidate communications.

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How can we personalize outreach to inspire a response?

Motus has used customized efforts to turn prospect interest into sales conversations. For Maple Leaf Farms, we created custom wooden puzzles featuring each prospect’s restaurant logo—with one piece missing and a reason to call. The award-winning campaign earned a 22% response rate among executive chefs.

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How do we turn creative ideas into attention and participation?

Motus uses unexpected creative hooks to get brands to think differently about employee driving. For Babolat, we turned tennis legend Li Na’s retirement into an invitation for fans to say goodbye. The award-winning #LoveLi campaign connected a participatory hub, hashtag, and closing video, generating 120 million impressions in two weeks and a 230% increase in Twitter engagement.

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