N4 Studio, meet your next Website Copywriter.

“Why Cliff?” in a nutshell

  • 15+ years writing and strategizing copy for digital platforms like web, email, social media, and advertising

  • A collaborative spirit and work ethic honed by thousands of improvisational theatre performances

  • An education veteran who brought explanatory science to hundreds of B2B and B2C videos

Expertise

  • A man in glasses holding up a sign that reads "Welcome to Splunk"

    Data-driven and performance-based all day long

    Whether it’s web, digital display, social media, experiential, or video, every single piece of T-Mobile marketing content is tested, retested, and then retested again. I’ve got 8 years of magenta experience, which means I’m performance-tested through and through.

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  • A cadre of superheroes approach

    The science of explanation, with a heart

    I have strategized, conceived, written, and creative-directed hundreds of videos for dozens of clients. I’ve led internal and external teams at every stage, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your clients web experiences.

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  • Kevin McCallister's map from Home Alone

    An audience-first strategic mindset

    The great 1960s ad man Howard Luck Gossage used to say, “I don’t know how to speak to everybody, only somebody.” It reminds me that it doesn’t matter how beautiful a writer’s words are if there isn’t a strategy behind them. And any strategy that doesn’t meet the audience where they are is pointless.

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Quick Samples