Hey Razorfish! Let’s makes some cool sh*t together!

Hi! I’m Cliff McCloe. I’m a veteran writer and creative director, and I’m here to make the work better.

Expertise

  • Kevin McCallister's map from Home Alone

    Strategic thinking

    The great 1960s ad man Howard Luck Gossage used to say, “I don’t know how to speak to everybody, only somebody.” It reminds me that it doesn’t matter how beautiful a writer’s words are if there isn’t a strategy behind them.

  • An amalgamation of thousands of social posts celebrating tennis star  Li Na

    Social media

    Tennis legend Li Na was going to retire, and Babolat wanted to help her fans say goodbye. With only a few days of production time, we created the award-winning #LoveLi social media campaign and found a simple way to capture the love and personalize the experience—all while delivering a 230% increase in Babolat’s Twitter engagement.

  • A child with emotional issues approaching a horse

    Video

    I have strategized, conceived, written, and creative-directed hundreds of videos for dozens of clients. I’ve led internal and external teams at every stage, from strategy consultation to execution. And I’m ready to bring everything I know about the science of explanation to your team.

  • A man in glasses holding up a sign that reads "Welcome to Splunk"

    Web strategy & copywriting

    When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

Some weirdness

  • An artist whose name rhymes with bon-yay and his financial advisor

    A financial pitch for an audience of one

    A financial planning group wanted to engage a certain not-yet-so-controversial musician. Instead of a standard financial pitch, he asked for something in his own “language.” We duo-linguo’d it and came up with this.

  • A gif of a Treefort Music Fest pyramid creature

    Kooky music festival ISO kooky social

    Treefort Music Fest wanted social that hit on three basic themes: 1) Boise is dope, 2) There's all kinds of great music to be discovered 3) It's really intimate (as in: I'm-hanging-in-the-crowd-with-the-bandI-just-saw-on-stage-can-I-call-you-back-in-a-minutue intimate.)

  • A gif of Duckee Tahoe, the Mountain Flying Expert of Truckee Tahoe Airport

    A country-western music video about airport procedures

    Truckee Tahoe Airport was sending experts to airports in non-mountainous places to speak to pilot groups about the unique challenges of mountain flying. So, how about a Johnny Cash-style song to kick those sessions off?

  • Cliff McCloe dressed in a suit ordering people around

    From copywriter to CEO in one day

    When the senior leadership at The Garrigan Lyman Group went offsite for a leadership seminar that left the company temporarily leaderless, I jumped at the opportunity to direct a not-so-hostile agency takeover through the power of social media.