I could be Directive, too!
We are Directive! I am Directive! We are the walrus! Coo-coo-coo-choo!
Hey there, Directive Directors!
So! You need a copywriter who can “work with clients and internal stakeholders to understand the brand, audience segments, and main value proposition to create strategic messaging for highly engaging video products, landing pages, and ads,” huh? Well, look no further!
How can Cliff help you? A journey through your job posting
“…create strategic messaging for highly engaging video products…”
I’ve concepted, written, account-managed and creative-directed hundreds of videos for such clients as AT&T, the Leukemia & Lymphoma Society, and Facebook.
“…a great portfolio that includes websites and landing pages, digital ads, and radio spots…”
For the past 12 years, I have collaborated with designers, producers, strategists, and video creatives to infuse the written word into an array of materials including social media, web, email and blogs, radio spots—the works!
“…a talent for distilling complex product features and tech-heavy information into simple communications that customers will relate to and connect with.
This is where all my years working in special education really paid off. I’ve helped explain complex topics like SaaS application delivery controllers. mRNA, SD-WAN and AI-driven ultrasound. (Boy, that’s a lot of acronyms!)
What you’ll get from Cliff McCloe
Leadership at every step
I’ve led clients and internal teams at every phase. The Tone-Setting First Call. The Nitty-Gritty Strategy Session. The Free-For-All Concepting Meeting. The Follow-Up Laser-Focused Concepting Meeting. The First Client Preso (aka The Big Show). The Egos-Be-Damned Production Frenzy. The “I-Can’t-Wait-To-Work-With-Your-Team-Again” Post-Delivery Call & Backslapping Session.
A veteran storyteller, presenter, and educator
I have performed in thousands of audience-interactive improv shows at the SAK Comedy Lab and at Universal Studios Orlando, which pretty much gives me a dual Master’s Degree in Collaboration and “Making Wonderful Things Out of What the Audience Gives Us.” I’ve also spent seven years as an educator in special ed classrooms. Both of those experiences taught me an irrefutable truth: If you want to take your audience somewhere cool, you have to start by meeting them where they are.
So, what do you think? Let’s chat, eh?
Cheers,
Cliff
