Wired up for MissionWired
MissionWired is a wholly integrated, digital-first direct marketing agency for nonprofits and Democratic organizations. They’re looking for a Copywriter and I need to stand out. I leveraged one of their insight blogs and wrote a video script to woo them; you can find it at the bottom of the page.
But first, let’s see why I’d think I’d be a good fit.
The work that prepared me for MissionWired
World Vision Omnichannel Campaign
World Vision is a global humanitarian organization dedicated to finding sustainable solutions for poverty-stricken communities worldwide. To help drive sponsorships, they asked us to develop two campaigns: one targeting middle-aged women in general and the other targeting the Hispanic segment of that audience. We created videos, banner ads, and a landing page to help bring that message home.
The Legal Foundation of Washington Campaign for Equal Justice video
For most people, a civil legal issue might be an annoyance. But for people who can’t afford representation, simple legal matters can often set off a nightmarish domino effect that can result in serious consequences. They depend on legal aid. And in the state of Washington, most of that legal aid is funneled through The Legal Foundation of Washington.
The Foundation’s need was twofold: reveal the direness of the situation and demonstrate the long-lasting impact a donor’s impact could have. To accomplish this, we put the viewer in the shoes of a needy person stuck in the quagmire of civil legal trouble. We then brought in a simple (and geographically relevant) metaphor to demonstrate the potential of a donor’s gift.
Award-winning AIDS awareness campaign poster
RU2HOT was a Seattle public health education campaign designed to teach men at risk for HIV the signs and symptoms that people get in the first weeks after getting infected. The poster was created in the 2010 Creative Smackdown class at the School of Visual Concepts and won a Gold Medal at the Seattle Addy Awards.
More non-profit work
I’ve had the pleasure of helping all sorts of other non-profits like The Leukemia & Lymphoma Society, The Boy Scouts of America, and Raven Rock Ranch tell their stories.
What you’ll get from Cliff McCloe
Versatility on tap
For the past 12 years, I have collaborated with designers, producers, strategists, and video creatives to infuse the written word into an array of materials including advertising, digital, social media, experiential campaigns, email and blogs—the works! I also have extensive experience writing and creative-directing video projects.
Leadership at every step
I’ve led clients and internal teams at every phase. The Tone-Setting First Call. The Nitty-Gritty Strategy Session. The Free-For-All Concepting Meeting. The Follow-Up Laser-Focused Concepting Meeting. The First Client Preso (aka The Big Show). The Egos-Be-Damned Production Frenzy. The “I-Can’t-Wait-To-Work-With-Your-Team-Again” Post-Delivery Call & Backslapping Session.
A veteran storyteller and educator
I have performed in thousands of audience-interactive improv shows at the SAK Comedy Lab and at Universal Studios Orlando, which pretty much gives me a dual Master’s Degree in Collaboration and “Making Wonderful Things Out of What the Audience Gives Us.” I’ve also spent seven years as an educator in special ed classrooms. Both of those experiences taught me an irrefutable truth: If you want to take your audience somewhere cool, you have to start by meeting them where they are.
The MissionWired Origin Story video script
To woo MissionWired, I wrote a spec video script based on their origin story blog (which you should probably read first.)
Narration: Why is MissionWired so mission-wired? Open on on-screen text that reads Why MissionWired is mission-wired. In this video, we’d use a mix of vibrant campaign images and footage and footage of employees doing actual volunteer work.
Narration: Well, every organization we work with has a purpose for promoting equity, combating injustice, and helping the people they serve live better lives. Start with images and footage from their USO, Biden, Save the Children, and Sandy Hook campaigns.
Narration: Their causes are as varied as the organizations themselves, but they share a common thread: the mission. Montage of images of campaign volunteers looking directly into the camera.
Narration: And we’re on a mission, too. Footage of employees walking into the 650 Massachusetts Ave NW office, perhaps through a door with the logo
Narration: We bring together people who’ve worked in politics and studied poetry, Footage of employees doing volunteer work on a political campaign.
Narration: …who’ve worked in government and for news organizations. Footage of employees collaborating around a conference room with Zoom participants
Narration: We’re marketers and coders and musicians. Footage of employees enjoying each other
Narration: All with different expressions of individuality but all connected by a common thread. Like the organizations we represent, we don’t choose to pursue cause work; rather, cause work chooses us. Montage of images; each image contains a single MissionWired employee; each of them carries a sign (as if they were in a protest march) Each sign expresses support for a general cause that they are genuinely passionate about (LGBTQ rights, Gun Control, Food Insecurity, Democracy, etc.)
Narration: We’re MissionWired, a noun and an adjective: who we are, what we do, and with whom we do it. Footage of employees working around MissionWired branded signage.
Narration: Our mission has always been to be the best fundraiser and audience builder for campaigns and causes. We obsess down to the word, pixel, and number in a cell on a spreadsheet. More collaboration footage.
Narration: We’re there for our partners – because our partners and their missions deserve the best. Switch to footage of our customers winning (e.g., Joe & Kamala on stage on election night, Save the World kids laughing over dinner, a veteran in a wheelchair in a marathon, etc.)
End with MissionWired logo and url.
Anyway, I sent it off, so we’ll see! Oh, and if you’re an influential MissionWired-er (MissionWarder? Mission Weirder? That seems right) and this tickles you at all, give me a shout!
The Lengths I Will Go To is my (hopefully) limited-series blog wherein I share the different ways I try to stand out to potential employers. Want to see less content like this? Hire me and I promise I’ll stop!
