6 questions I want to help WorldStrides answer.
A student sees an adventure. A teacher sees a classroom without walls. A parent sees a big decision—and probably has a few questions. WorldStrides needs to speak to all of them.
I’m Cliff McCloe, and I’d love to be your next Senior Copywriter. For 15+ years, I’ve helped organizations tell stories, explain complicated things, and give people a reason to take the next step. I also spent six years as a special education paraeducator in elementary, middle, and high school classrooms. I’ve seen how differently students learn and how much the people supporting them care.
Here are six questions I’d be excited to help you answer.
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1) How can a real person’s story show what learning makes possible?
Splunk | Employee stories and blogs
A WorldStrides experience can change the way a student sees the world. But sometimes the best way to show that is to let someone tell their own story. For Splunk, I helped bring employees’ experiences to life in career-focused blogs, including a story about one employee’s journey as both a mentor and a mentee. The goal: give readers a real person to connect with—and a clearer picture of what learning and growth can look like. -
2) How can we invite a community to become part of the story?
Umpqua Bank | “We Heart” omnichannel campaign
Teachers, students, and families are more than an audience for WorldStrides. They’re the people who bring each experience to life. For Umpqua Bank’s introduction to the Puget Sound market, our “We Heart” campaign invited Seattleites to share what they loved about their neighborhoods and local businesses. I wrote website, social, print, and transit advertising copy that helped spread the invitation. More than 70,000 love notes came in—nearly three times what we expected. -
3) How can we help kids and adults understand the same big idea?
The Leukemia & Lymphoma Society | CAR T-cell therapy videos
When you’re talking to students and the adults who support them, one explanation doesn’t necessarily fit everyone. For The Leukemia & Lymphoma Society, I helped develop a series explaining CAR T-cell therapy, including a version created for kids and videos addressing the treatment and its side effects. Each needed to make a complicated subject understandable while meeting its audience where they were. -
4) How can one campaign speak to people with different reasons to care?
World Vision | Audience-focused fundraising campaign
A student might be excited about the adventure. A parent might be thinking about the value. An educator might be imagining what the experience will mean back in the classroom. For World Vision, we developed two fundraising campaign approaches for audiences with different perspectives and motivations. I helped bring those approaches to life across videos, banner ads, and a landing page—giving each audience a reason to connect with the same mission. -
5) How can we show why an experience matters—not just what happens?
Raven Rock Ranch | Fundraising video and script breakdown
WorldStrides gives students experiences outside the classroom. The challenge is helping people understand what those experiences can make possible. Raven Rock Ranch faced a similar question: how do you explain why connecting with a horse can help a child who has experienced trauma? I helped turn the science into a story that puts the audience in a child’s shoes. The script breakdown walks through the decisions behind the story, step by step. -
6) How can we turn interest in an experience into a next step?
Nintex | LEAP conference landing page and emails
Someone can be excited about an opportunity and still need a little help deciding what to do next. For Nintex’s LEAP conference, I helped organize a landing page around a clear goal: getting prospective customers to book a conversation with the sales team. A supporting email series used conversation starters, testimonials, and locally relevant messaging to give readers reasons to take that step.