VML Group, meet your next CRM Copywriter.

“I don’t know how to talk to everybody, only to somebody.”

~ Howard Luck Gossage

My name is Cliff McCloe, and I’ve spent my entire copywriting career chasing this quote.

Everybody deserves a custom ride.

Work designed to be taken personally

  • Cliff McCloe - Digital Leader

    A Digital Leader

    When Splunk sought to revamp its talent brand, I led the content strategy, copywriting, and UX/UI efforts to match their new positioning. We overhauled the career site, refocused our content marketing efforts, and rejuvenated every candidate communication.

    See the work
  • A customized puzzle built specifically for Maple Leaf Farms customers that includes pieces shaped like farm animals. The only piece missing? The duck that those restaurants aren't serving in their restaurants.

    About as customized as you can get

    Maple Leaf Farms, America’s largest duck farm, wanted to encourage chefs at high-end restaurants to put duck on the menu. We delivered an award-winning direct mail campaign that took customization to a whole other level.

    See the work
  • A T-Mobile careers social media post that compares T-Mobile to Sasquatch

    Hyper-local for the win!

    Seattle is well-known as a destination location for technology careers. But it was easy for locals to forget that T-Mobile is one of the region’s largest tech players. So we developed this social media campaign to gently remind them.

    See the work
  • The Leukemia & Lymphoma Society logo

    Data-driven video success

    I’ve strategized, conceived, written, directed, and account-managed over 100 explainer videos for dozens of clients and am ready to share what I know about taking a data-driven approach to the science of explanation.

    See how we drilled down deep to create this series for LLS.

    See the work

Quick Samples

Will Cliff live up to the VML values?

Inspire creatively.

Connect meaningfully.

Include purposefully.

Approach positively.

If you bring me on, I’ll strive to live those values every day. Now, you might say, “Yeah, yeah…sure, sure. But do you have any proof?” And then I would point you to that time I directed an impromptu and not-so-hostile takeover of The Garrigan Lyman Group digital agency with just a loud tie, a drawer full of McDonald’s dipping sauces, and a dream.

Check out the story.